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Tracey Hughes Joins Athena Cosmetics, Inc. as Global Creative Director

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Pictured is a ReGenesis campaign styled by Hughes.

Athena Cosmetics, Inc., which makes RevitaLash Cosmetics, Unwash and the ReGenesis Hair Enhancing System, has brought Tracey Hughes on board as its global creative director.

Hughes (pictured below) will be responsible for heading up RevitaLash Cosmetics’ education globally, designing the brand’s training structures and producing materials and program content.

This new partnership aims to provide intimate ReGenesis seminars and workshops across the country. These programs would include classic haircutting, an advanced masterclass, inspirational shows and informative business classes. It will also help inform and educate on the RevitaLash Cosmetics lash and brow products.

Michele Sellick, VP of sales for Athena Cosmetics said, “We are so excited to have Tracey join ReGenesis, as she brings with her an expertise in the haircare and education category that will elevate ReGenesis’s education portfolio roll out plan for 2017. As a key element for the year to come, ReGenesis hopes to continue to inspire stylists through simple yet powerful education and training, catapulting the brand to the forefront of the haircare innovation.”