e.l.f. Beauty: By the Numbers

e.l.f. Beauty's CEO discussed the brand's store expansion and more in a recent interview.
e.l.f. Beauty's CEO discussed the brand's store expansion and more in a recent interview.

In a recent interview with Investor's Business Daily, e.l.f. Beauty CEO discussed the brand's future, following a successful IPO. The wide-ranging discussion covered consumer habits and innovation; here is a sampling of key insights from the executive:

  • 70%: rise in stock value since late September IPO
  • 25%: increase in Instagram followers following the e.l.f. Beauty Scape contest
  • 53 million: e.l.f. Beauty's total social media audience
  • 80,000: number of consumers enrolled into the brand's Beauty Squad loyalty program in its first six weeks
  • 15: current total of e.l.f. Beauty stores, including seven opened in the third quarter of 2016
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