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Beiersdorf Releases 2010 Financials, Strongly Promotes Nivea Brand in 2011

Posted: March 3, 2011

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The company plans to invest more than €1 billion in marketing and other efforts for this brand realignment. Through this global activation package consumers will be brought closer to the world of Nivea through all possible media channels. As a result, Nivea will have a more intense dialogue with existing consumers and will be able to fascinate new and especially young target groups. “With significant investments in the high double-digit millions that we are making available for this year’s Nivea marketing budget, we will strengthen Nivea for the long term with worldwide activities in the 100th anniversary year. Thereby we will stabilize and expand the worldwide number one position in skin care,” said Pinger.