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LVMH Moët Hennessy Louis Vuitton announced recorded revenue of €5.2 billion in the first quarter of 2011, an increase of 17% over last year's first quarter. Organic revenue growth was 14% compared to the same period in 2010, which had itself shown strong growth for the company, and all its business groups recorded double-digit organic revenue growth in the quarter, with the company’s perfumes and cosmetics division reporting revenue of €803 million in the first quarter of 2011, up 11% from the €736 million revenue report of Q1 2010.
Christian Dior had a strong quarter thanks to the sustained growth of its flagship product ranges, seeing the successful launch of the Dior Addict lipstick and the roll out of a new perfume, Miss Dior, with Natalie Portman as its muse. Guerlain benefited from the growth of its perfume Shalimar and from its skin care range Orchidée Impériale, and Givenchy’s growth was driven by the success of Play for Her, launched in 2010. Benefit and Make Up For Ever also experienced growth across all markets.
Additionally, LVMH’s selective retailing division, which includes Sephora, recorded organic revenue growth of 17% in the first quarter of 2011, up to €1,421 million in first quarter 2011 from €1,181 million in first quarter 2010. Thanks to its exclusive product offerings and services, Sephora increased its market share and accelerated the expansion of its networks into markets with strong potential, matching its positive performances across all its regions.