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LVMH Sales Up 25% in Q1 2012
Posted: April 19, 2012
LVMH recorded a 25% increase in first quarter 2012 revenue to €6.6 billion. Organic revenue growth was 14% compared to the same period in 2011, and the company continued its momentum at the start of the year with particularly fast growth in Asia and in the United States, as well as good progress in Europe despite the contrasting environment.
For the Perfumes & Cosmetics division, revenue for Q1 2012 was €899 million, up an organic 9% from Q1 2011’s €803 million. Christian Dior continued to benefit from the momentum of its leading perfumes J’Adore, Miss Dior and Dior Homme, and skin care and makeup also contributed to this strong performance thanks to the growth of Dior Prestige and Dior Addict. Guerlain’s new perfume La Petite Robe Noire had an excellent launch, and skin care range Orchidée Impériale continued its strong growth across the world. Givenchy benefited from the performance of its new Very Irresistible product and new marketing campaign, and both Benefit and Make Up For Ever recorded strong growth.
For its Selective Retailing division, which includes Sephora, LVMH reported Q1 2012 revenue of €1,823 million, up an organic 18% from Q1 2011’s €1,421 million. Sephora won market share in key regions, and online sales enjoyed rapid growth, while the retail chain continued to expand its network of stores—with new locations to soon open in Brazil and Scandinavia.
In an economic environment that remains uncertain in Europe, LVMH will continue to focus its efforts on developing its brands, will maintain a strict control over costs and will target its investments on the quality, the excellence and the innovation of its products and their distribution. The group will rely on the talent and motivation of its teams, the diversification of its businesses and the good geographical balance of its revenues to increase, once again in 2012, its leadership of the global high quality products market.