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Beiersdorf Sees Sales Success in 2013
Posted: January 16, 2014
Beiersdorf AG reports that is recorded significant sales growth in all its business segments in 2013. The company’s sales rose by 7.2% in organic terms in the past fiscal year according to preliminary, unaudited figures, with nominal sales increasing by 1.7%, from €6 billion to €6.14 billion. The difference between nominal and organic growth is attributable to the strength of the euro in the past year. For its consumers business segment, Beiersdorf achieved organic sales growth of 7%.
“2013 was an important and successful year for our group. In 2012 we developed and launched our Blue Agenda, setting out the course for the next phase of Beiersdorf’s strategic development. Now during 2013 we have seen the first results of its implementation. The excellent growth dynamic achieved in 2013 across all areas of the group shows that this course is the right one,” commented Stefan F. Heidenreich, CEO of Beiersdorf AG, who, incidentally, saw his term as CEO of the company extend until at least 2019, as the company’s supervisory board passed a resolution to extend his contract for a further five years. The new contract is effective as of January 1, 2015 and ends on December 31, 2019.
For its financial results from 2013, Beiersdorf’s consumer business segment saw, in nominal terms, sales rise by 1.1% to €5.1 billion (previous year: €5.048 billion). All of the company’s three core brands—Nivea, Eucerin and La Prairie—achieved strong growth rates. Both mature European markets and emerging markets saw clear sales growth compared with previous years. Western Europe recorded a positive trend for the first time since 2008. Sales growth in Latin America was also very encouraging, driven largely by Brazil. Beiersdorf also recorded significant growth in the Africa/Asia/Australia region, especially in China.
All figures for fiscal 2013 are preliminary and still subject to audit. The final figures will be presented at the company’s annual press conference and in its financial analyst meeting on March 4, 2014 in Hamburg, Germany.