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Amway parent company Alticor Inc. reported record global sales of $11.3 billion for 2012, compared with 2011 sales of $10.9 billion. This is the seventh consecutive year of growth for the company, with sales increases 12 out of the past 13 years.
For the first time in more than 20 years, sales increased in each of the top 10 markets for Amway, including China, India, Japan, Korea, Malaysia, Russia, Taiwan, Thailand, Ukraine and the U.S. Markets posting double-digit increases in 2012 include Colombia, Hong Kong, Italy, Mexico, Russia, Turkey and Venezuela.
"We're excited to announce another record year of sales performance at Amway," said Steve Van Andel, Amway’s chairman. "We've nearly doubled in size since we launched the company's ‘Growth Through Innovation’ business strategy six years ago. Our business is now much more aligned globally, with strong, seasoned leadership in each of our four regions. We see even more potential for growth in 2013. We continue to invest in our supply chain, manufacturing, and scientific resources to be more responsive to market demands, which helps our distributors better serve their customers with products when and where they need them."
Amway’s beauty category products generated 26% of company sales last year, supported by the star power of Teresa Palmer, the new global face of Artistry. The Artistry brand took center stage with a premiere sponsorship at the 2012 Busan International Film Festival to kick off the launch of the Artistry Youth Xtend Collection in Korea, Japan and Thailand. Amway markets in Europe and the U.S. are preparing for 2013 introductions of this prestige anti-aging product. Top-selling products for Amway in the beauty category are Artistry Creme L/X, award-winning Artistry Intensive Skincare Renewing Peel and Artistry Intensive Skincare Anti-Wrinkle Firming Serum.