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Shiseido Announces 'Record First Half' of FY 2017

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Shiseido has released its financial results for the first half of fiscal year 2017. 

According to the company, net sales for the first half of 2017 reached ¥472.1 billion a 14.5% increase when compared to ¥412.3 billion during the first half of 2016. 

Shiseido credits this growth to the following

  • Its prestige business growing on a global level
  • Strong sales increase in Japan business, China business, and travel retail business, due to the effect of cross-border marketing
  • Two newly added brands, Laura Mercier and Dolce&Gabbana
  • Continued strength of the cosmetics business and start of recovery in the personal care business in Japan