P&G Acquires Zirh

Company states premium-positioned brand complementary addition to current male grooming portfolio.

Elizabeth Arden Signs Claudia Schiffer as Face of New Fragrance

Campaign for Italian designer Alberta Ferretti's signature fragrance to debut in Italy.

P&G; BET Networks Partner on Campaign

P&G's integrated, multibrand initiative partners with BET Networks to create national television program to focus on African-American beauty .

Nivea Makes Connection in Holiday Celebration Sponsorship

Capitalizing on the current positive momentum of its established brand, Beiersdorf sponsors the 2009 New Year's Eve celebration in Manhattan; event is the culmination of the U.S. launch of Nivea lip care.

Dr. Bronner's Accepted in Whole Foods Market Program

Selection of marketers into the program based on retailer's ethics and integrity evaluation.

Creating Customer-Centric Fragrance Market Epiphanies

By: Leslie Benson

Camille McDonald, president, brand development, Bath & Body Works, kicks off the 2008 Fragrance Business Conference with a call to action for the fragrance industry...

CVS/Pharmacy Launches Beauty 360

CVS Corporation debuts prestige and niche beauty brand retail model focusing on customer-centric ideals.

ScentAir and EnviroScent Merge

ScentAir Technologies, Inc., a global provider of scent delivery business solutions, announced its plan to combine forces with scent communications company EnviroScent, effective immediately.