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Positioning

New in Positioning (page 1 of 21)

Apr 11, 2014 | 02:25 PM CDT

Supergoop! Teams with Tennis Superstar Maria Sharapova

This partnership will be a vehicle for Supergoop! to spotlight the brand’s mission to elevate skin cancer awareness, alongside the many skin care and beauty benefits attributed to applying UV protection every single day.

Apr 10, 2014 | 09:59 AM CDT

Shiseido Targets Indonesia for Growth with New Joint Venture

In the Indonesian market, which offers high growth potential, Shiseido will strive to boost sales not only by continuing to foster its Shiseido global brand promoted around the world, but also by stepping up focus on the masstige market.

Apr 01, 2014 | 08:50 AM CDT

Brand Finance Ranks Leading Beauty Brands

L'Oréal, Avon, Pantene, Nivea and Dove make up the world's top five most valuable beauty brands, according to the 2014 ranking by Brand Finance.

Mar 25, 2014 | 08:46 AM CDT

Colgate-Palmolive Issues Policy on No Deforestation

The policy outlines commitments to responsibly source the forest commodities of pulp and paper, palm oil and derivatives, soy and soy oil and beef tallow.

Mar 24, 2014 | 03:02 PM CDT

The Beauty in a Legacy

By: Abby Penning

A family tradition of truffles, botanical oils and beauty has helped build the base for great success for skin care brand Skin&Co Roma.

Mar 24, 2014 | 11:05 AM CDT

L'Oréal and Nestle Move Ahead with Galderma Transaction

The completion of the sale is conditional upon the approval of the sale by the competition authorities.

Mar 20, 2014 | 10:09 AM CDT

Kosé Makes Moves to Expand in India's Beauty Market

Kosé, which recently acquired U.S.-based beauty brand Tarte, Inc., is also making plans to expand into the beauty market of India.

Mar 20, 2014 | 10:00 AM CDT

Lancôme Partners with Consulting Dermatologist

As director of her own research clinic and private practice in laser and aesthetic dermatology in New York, Lancôme's new consulting dermatologist Dr. Macrene Renee Alexiades-Armenakas continuously examines the latest scientific literature to critically evaluate new molecules for their efficacy and safety.

Mar 19, 2014 | 11:07 AM CDT

Amway, Artistry Expanding Into Kazakhstan

Looking for continued global growth, Amway is extending key brands, including beauty brand Artistry, into Kazakhstan.

Mar 18, 2014 | 10:48 AM CDT

Kosé Corp. To Acquire Tarte

Kosé, looking to expand its presence globally, is set to acquire a 93.5% stake in Tarte, Inc.