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Positioning

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Nov 04, 2014 | 11:10 AM CST

NAD Recommends Claim Alteration for P&G's Secret Clinical Strength

The National Advertising Division (NAD) has recommended that The Procter & Gamble Company (P&G) discontinue "100% odor protection" claims for the company’s Secret Clinical Strength Clear Gel and Invisible Solid. Claims, including those made in television, print, and social media advertising, as well as on the company website, were challenged by Unilever United States Inc.

Aug 21, 2014 | 10:10 AM CDT

Pola Orbis Liquidating and Dissolving an Overseas Subsidiary

Facing a difficult market reaction and economic environment, the Pola Orbis Group has resolved to dissolve a wholly owned subsidiary in Asia.

Aug 14, 2014 | 10:55 AM CDT

Kline Predicts Beauty Brands Primed for Acquisition

As M&A picks back up in the beauty world, market researcher Kline & Company points to targets it sees as acquisition opportunities.

Aug 08, 2014 | 12:07 PM CDT

L’Occitane Spelling Success in Brazil

Euromonitor analyst Virginia Lee shares information on how the premium beauty brand L’Occitane built a wave of success as it entered the Brazilian market.

Aug 07, 2014 | 02:20 PM CDT

The Strategy Behind P&G’s Divestments

How is P&G's plan to divest itself of many of its brands set to help the business? Euromonitor's Ian Bell takes a look.

Aug 07, 2014 | 02:17 PM CDT

As Men’s Facial Hair Climbs in Popularity, Wahl Names Most Facial Hair Friendly Cities

The men’s grooming brand also is seeking to crown a Wahl Man of the Year to represent the brand.

Aug 05, 2014 | 10:10 AM CDT

P&G to Divest Up to 100 Brands, Freeing Resources for New Investment

Euromonitor speculates on the best investment in the newly freed up capital Procter & Gamble will likely gain when it follows through with its plan to divest up to 100 of its brands.

Jul 30, 2014 | 02:59 PM CDT

What Attracts Beauty Consumers in Brazil?

Organic Monitor is looking at research about what Brazilian beauty shoppers are interested in—and that includes products with an eco-friendly twist.

Jul 23, 2014 | 10:37 AM CDT

Butter London Looking to Expand Reach with New Investment

Private equity investment firm Encore Consumer Capital has invested in nail care-focused brand Butter London with a focus on bringing greater growth.

Jul 16, 2014 | 10:10 AM CDT

Garnier and Terracycle’s Personal Care and Beauty Brigade Bringing a Community Garden Refresh to New Orleans

As part of its “Where Should Our Garden Grow?” campaign, Garnier and Terracycle are using personal care waste to build a transformed garden as part of The ReFresh Project of New Orleans.