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Positioning
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Nov 26, 2014 | 10:19 AM CST
Mary Kay Supports Efforts Against Violence Toward Women with its Orange Lip Balm
Mark Kay Cosmetics urges consumers to show their support for the International Day for the Elimination of Violence Against Women, on November 25, with the company's "Orange You Lovely" tinted lip balm.
Nov 04, 2014 | 11:10 AM CST
NAD Recommends Claim Alteration for P&G's Secret Clinical Strength
The National Advertising Division (NAD) has recommended that The Procter & Gamble Company (P&G) discontinue "100% odor protection" claims for the company’s Secret Clinical Strength Clear Gel and Invisible Solid. Claims, including those made in television, print, and social media advertising, as well as on the company website, were challenged by Unilever United States Inc.
Aug 21, 2014 | 10:10 AM CDT
Pola Orbis Liquidating and Dissolving an Overseas Subsidiary
Facing a difficult market reaction and economic environment, the Pola Orbis Group has resolved to dissolve a wholly owned subsidiary in Asia.
Aug 14, 2014 | 10:55 AM CDT
Kline Predicts Beauty Brands Primed for Acquisition
As M&A picks back up in the beauty world, market researcher Kline & Company points to targets it sees as acquisition opportunities.
Aug 08, 2014 | 12:07 PM CDT
L’Occitane Spelling Success in Brazil
Euromonitor analyst Virginia Lee shares information on how the premium beauty brand L’Occitane built a wave of success as it entered the Brazilian market.
Aug 07, 2014 | 02:20 PM CDT
The Strategy Behind P&G’s Divestments
How is P&G's plan to divest itself of many of its brands set to help the business? Euromonitor's Ian Bell takes a look.
Aug 07, 2014 | 02:17 PM CDT
As Men’s Facial Hair Climbs in Popularity, Wahl Names Most Facial Hair Friendly Cities
The men’s grooming brand also is seeking to crown a Wahl Man of the Year to represent the brand.
Aug 05, 2014 | 10:10 AM CDT
P&G to Divest Up to 100 Brands, Freeing Resources for New Investment
Euromonitor speculates on the best investment in the newly freed up capital Procter & Gamble will likely gain when it follows through with its plan to divest up to 100 of its brands.
Jul 30, 2014 | 02:59 PM CDT
What Attracts Beauty Consumers in Brazil?
Organic Monitor is looking at research about what Brazilian beauty shoppers are interested in—and that includes products with an eco-friendly twist.
Jul 23, 2014 | 10:37 AM CDT
Butter London Looking to Expand Reach with New Investment
Private equity investment firm Encore Consumer Capital has invested in nail care-focused brand Butter London with a focus on bringing greater growth.