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Positioning

New in Positioning (page 1 of 23)

Jul 23, 2014 | 10:37 AM CDT

Butter London Looking to Expand Reach with New Investment

Private equity investment firm Encore Consumer Capital has invested in nail care-focused brand Butter London with a focus on bringing greater growth.

Jul 16, 2014 | 10:10 AM CDT

Garnier and Terracycle’s Personal Care and Beauty Brigade Bringing a Community Garden Refresh to New Orleans

As part of its “Where Should Our Garden Grow?” campaign, Garnier and Terracycle are using personal care waste to build a transformed garden as part of The ReFresh Project of New Orleans.

Jul 15, 2014 | 09:48 AM CDT

CVS Chain Acquires Navarro Discount Pharmacy

CVS expects the acquisition to help the retailer gain ground in the U.S. Hispanic marketplace.

Jul 10, 2014 | 09:56 AM CDT

Birchbox Brings Its Sampling Service to a Brick-and-Mortar in New York

The online-based beauty sampling subscription service has opened a physical location in Manhattan to entice beauty shoppers with special offerings, including a “Try Bar” and learning opportunities.

Jul 10, 2014 | 09:52 AM CDT

The Doctor’s In: Physicians Increasing Interest in Skin Care, Says Kline

In a blog post from Kline & Company, the market researcher shares information on skin care-dispensing physicians and their growing interest in the retailing of these beauty products.

Jun 26, 2014 | 10:09 AM CDT

Gillette Debuts Video to Highlight the Evolution of Men’s Grooming

According to Gillette, body shaving is increasingly part of the routine of 44% of men globally who body groom. A new video from the men's grooming brand shows the evolution of how men got there.

Jun 24, 2014 | 10:26 AM CDT

Shiseido Bringing Fragrance for Zadig & Voltaire

Shiseido is partnering with French design label Zadig & Voltaire to create perfume products for the fashion brand.

Jun 23, 2014 | 03:33 PM CDT

CEW Hosts Skin Care’s Power Players

By: Nancy Jeffries

Leading skin care executives from Clarins, Clinique and Elizabeth Arden shared details on trends, issues and improvements being made in one of the most lucrative categories in the beauty industry.

Jun 10, 2014 | 09:50 AM CDT

BrandSpark Measures "America's Most Trusted" Brands in Beauty for 2014

According to BrandSpark, for health & beauty brands, trust is built on quality perceptions such as effectiveness (does the brand meet personal needs?) and perception of a fair price.

Jun 04, 2014 | 04:53 PM CDT

Looking to the Future of Beauty and Its Consumers

Graduates of the 2014 FIT cosmetics and fragrance marketing and management master's degree program presented their Capstone presentations, focusing on The "Evolution of the Beauty Landscape," as the students explored the topic "The Changing Face of the Beauty Consumer."