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Nivea Makes Connection in Holiday Celebration Sponsorship
Posted: January 6, 2009
The Nivea Countdown Stage at New York City's 2009 New Year's Eve celebration.
"Having already overachieved our year one target, we are poised to reach a strong market position in 2009. And with the massive emotional connection made with millions of people in Times Square and across the U.S. during the New Year's Eve celebration, we are poised to reach consumers’ hearts as well" said Nicolas Maurer, vice president, marketing, Beiersdorf Inc.
The brand's "Kiss and Be Kissed Platform" served as the platform for the master of ceremony, while the neighboring Nivea Countdown Stage featured musical performances—including a performance by the band Parachute, which has written a song to be featured in the campaign for Nivea's Body Smooth Sensation product. Standing behind the Nivea countdown clock, New York City Mayor Bloomberg, Senator Hillary Clinton and former President Bill Clinton pressed the button for the famous Time Square ball drop at the stroke of midnight. In addition to the branded areas, the brand provided Nivea hats and blue and silver Nivea balloons.