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Effective July 1, Coty has named ZenithOptimedia as its agency of record as it seeks to maximize the opportunities presented by digital platforms and new technologies.
Highly accomplished brand marketing executive has delivered outstanding campaigns that reflect Sephora’s creative and innovative spirit and what the brand represents for clients.
Vantage Specialty Chemicals is excited to announce the appointment of Richard McEvoy as new CEO.
Mark Kay Cosmetics urges consumers to show their support for the International Day for the Elimination of Violence Against Women, on November 25, with the company's "Orange You Lovely" tinted lip balm.
The National Advertising Division (NAD) has recommended that The Procter & Gamble Company (P&G) discontinue "100% odor protection" claims for the company’s Secret Clinical Strength Clear Gel and Invisible Solid. Claims, including those made in television, print, and social media advertising, as well as on the company website, were challenged by Unilever United States Inc.
Facing a difficult market reaction and economic environment, the Pola Orbis Group has resolved to dissolve a wholly owned subsidiary in Asia.
As M&A picks back up in the beauty world, market researcher Kline & Company points to targets it sees as acquisition opportunities.
Euromonitor analyst Virginia Lee shares information on how the premium beauty brand L’Occitane built a wave of success as it entered the Brazilian market.
How is P&G's plan to divest itself of many of its brands set to help the business? Euromonitor's Ian Bell takes a look.
The men’s grooming brand also is seeking to crown a Wahl Man of the Year to represent the brand.