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Positioning

New in Positioning (page 10 of 23)

Apr 26, 2013 | 04:51 PM CDT

Am I Talking to Myself? A Case Study on Rebranding

By: Ada Polla

As a beauty brand owner, marketer or developer, you have to love your brand. But when it’s time for a change, how do you stay on track and be objective?

Apr 26, 2013 | 01:53 PM CDT

Mexico Leads Latin America in Export of Cosmetics

By: Cristina Kroll

Growth for beauty brands continues across South America.

Apr 25, 2013 | 11:54 AM CDT

Nu Skin Committed to $1 Billion Revenue in China by 2014

The company also continues to work toward its long-term vision of achieving $5 billion in global annual revenue by 2020.

Apr 25, 2013 | 11:46 AM CDT

Shiseido to Take Extraordinary Loss to Address Bare Escentuals Issues

The company will look to streamline operations for the Bare Escentuals division, including the strategic closure of selected company-owned stores, for the fiscal year 2013.

Apr 23, 2013 | 08:52 AM CDT

Hawaiian Tropic Revamping Brand Image

The iconic sun care brand is retiring its Miss Hawaiian Tropic Bikini Contests and is launching an online for a new spokesperson to serve as the face of Hawaiian Tropic.

Apr 22, 2013 | 04:07 PM CDT

Is Selling Beauty Brands in P&G's Future?

A new blog post from Euromonitor discusses the potential realignment of P&G's beauty and personal care division.

Apr 22, 2013 | 02:41 PM CDT

Unilever Announces Achievement in CO2 Emission Reductions

Since 2008, the company has achieved a CO2 reduction of more than one million tonnes from its manufacturing and logistics operations.

Apr 16, 2013 | 12:43 AM CDT

L'Oréal Acquires Interconsumer Products Limited

The acquisition of ICP's brands will extend L'Oréal's knowledge of the market and its reach in Kenya and provide a regional manufacturing base for expanded operations.

Apr 12, 2013 | 01:17 PM CDT

L'Oréal Affirms Development of Business in China

The beauty company laid out its plans for attracting the next generation of Chinese luxury consumers, namely with the introduction of innovations like Clarisonic and Yves Saint Laurent Beauté.

Apr 09, 2013 | 11:50 AM CDT

ShopperLab Debuts at Henkel Ibérica

The ShopperLab of Henkel Ibérica is a new initiative from Henkel that looks at shopper marketing and consumer behavior in-store.