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Positioning

New in Positioning (page 10 of 24)

May 23, 2013 | 01:12 PM CDT

Coty Enters a Joint Venture with Brazilian Frajo International

The new venture will distribute and market Coty's mass/masstige beauty brands in the Brazilian retail channel.

May 23, 2013 | 01:02 PM CDT

Coty Acquires Beauty Distributor in Southeast Asia

The e acquisition of StarAsia provides Coty with an established distribution platform to sell its mass brands in key developing markets in the Southeast Asia region.

May 23, 2013 | 12:56 PM CDT

H2O Plus Extends Its Deal with Disney

Through the new deal, H2O Plus products will now also be available at Hong Kong Disneyland Resort, Disneyland Resort Paris and Aulani, a Disney Resort & Spa in Ko Olina, Hawaii.

May 23, 2013 | 12:26 PM CDT

Beauty at Bed, Bath & Beyond—Kline Looks at Possible Growth

Kline association Donna Barson writes that the home retailer is becoming more aggressive with its presence in the beauty marketplace since its acquisition of the Harmon health and beauty chain in 2002.

May 23, 2013 | 12:12 PM CDT

BoldFace Group Announces Financial Results, Renames Kardashian Brand

Formerly called Khroma Beauty, the flagship beauty brand for BoldFace Group will now be known as "Kardashian Beauty." Also, the company is working on a beauty licensing partnership with Pretty Ugly, LLC.

May 10, 2013 | 10:22 AM CDT

Euromonitor Examines Beauty Growth in Africa Via L'Oréal Acquisition

Senior Euromonitor analyst Oru Mohiuddin notes, "With a forecast 5.2% CAGR, the Middle East and Africa is set to be the second leading regional market for beauty and personal care over 2012–2017."

May 08, 2013 | 10:39 AM CDT

Nest Fragrances Extends to David Jones in Australia

The move helps sustain Nest Fragrances' international growth and development.

Apr 26, 2013 | 04:51 PM CDT

Am I Talking to Myself? A Case Study on Rebranding

By: Ada Polla

As a beauty brand owner, marketer or developer, you have to love your brand. But when it’s time for a change, how do you stay on track and be objective?

Apr 26, 2013 | 01:53 PM CDT

Mexico Leads Latin America in Export of Cosmetics

By: Cristina Kroll

Growth for beauty brands continues across South America.

Apr 25, 2013 | 11:54 AM CDT

Nu Skin Committed to $1 Billion Revenue in China by 2014

The company also continues to work toward its long-term vision of achieving $5 billion in global annual revenue by 2020.