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Positioning

New in Positioning (page 11 of 24)

May 10, 2013 | 10:22 AM CDT

Euromonitor Examines Beauty Growth in Africa Via L'Oréal Acquisition

Senior Euromonitor analyst Oru Mohiuddin notes, "With a forecast 5.2% CAGR, the Middle East and Africa is set to be the second leading regional market for beauty and personal care over 2012–2017."

May 08, 2013 | 10:39 AM CDT

Nest Fragrances Extends to David Jones in Australia

The move helps sustain Nest Fragrances' international growth and development.

Apr 26, 2013 | 04:51 PM CDT

Am I Talking to Myself? A Case Study on Rebranding

By: Ada Polla

As a beauty brand owner, marketer or developer, you have to love your brand. But when it’s time for a change, how do you stay on track and be objective?

Apr 26, 2013 | 01:53 PM CDT

Mexico Leads Latin America in Export of Cosmetics

By: Cristina Kroll

Growth for beauty brands continues across South America.

Apr 25, 2013 | 11:54 AM CDT

Nu Skin Committed to $1 Billion Revenue in China by 2014

The company also continues to work toward its long-term vision of achieving $5 billion in global annual revenue by 2020.

Apr 25, 2013 | 11:46 AM CDT

Shiseido to Take Extraordinary Loss to Address Bare Escentuals Issues

The company will look to streamline operations for the Bare Escentuals division, including the strategic closure of selected company-owned stores, for the fiscal year 2013.

Apr 23, 2013 | 08:52 AM CDT

Hawaiian Tropic Revamping Brand Image

The iconic sun care brand is retiring its Miss Hawaiian Tropic Bikini Contests and is launching an online for a new spokesperson to serve as the face of Hawaiian Tropic.

Apr 22, 2013 | 04:07 PM CDT

Is Selling Beauty Brands in P&G's Future?

A new blog post from Euromonitor discusses the potential realignment of P&G's beauty and personal care division.

Apr 22, 2013 | 02:41 PM CDT

Unilever Announces Achievement in CO2 Emission Reductions

Since 2008, the company has achieved a CO2 reduction of more than one million tonnes from its manufacturing and logistics operations.

Apr 16, 2013 | 12:43 AM CDT

L'Oréal Acquires Interconsumer Products Limited

The acquisition of ICP's brands will extend L'Oréal's knowledge of the market and its reach in Kenya and provide a regional manufacturing base for expanded operations.