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Positioning
New in Positioning (page 11 of 14)
Apr 21, 2010 | 03:57 PM CDT
L'Oréal to Buy Essie
Helping the beauty company extend its reach in the nail care market, L'Oréal is set to purchase nail and cosmetic company Essie.
Mar 11, 2010 | 01:45 PM CST
Naturals Market Maintains Strong Global Growth
Though the natural segment of the personal care market continued to push ahead in 2009, despite the global recession, marketers need to develop an understanding of their target market, including their definitions and expectations of "natural."
Feb 03, 2010 | 12:52 PM CST
Extracts Announces Winners of 2010 Best New Products Awards
Joya Named “Best of Show” at winter 2010 Extracts.
Dec 08, 2009 | 09:42 AM CST
Acorn Enters Agreement to Market Guthy-Renker Brand in China
Agreement makes Guthy-Renker's Sheer Cover cosmetics available to China's home shoppers.
Oct 14, 2009 | 09:36 AM CDT
P&G CEO Outlines Key Long-term Growth Strategies
2009 cited as one of the toughest years P&G has faced in more than 50 years; geographic and portfolio expansion coupled with a focus on simplifying business structure and processes, leveraging scale and enhancing execution part of long-term strategy.
Aug 11, 2009 | 02:08 PM CDT
Eco-labels: Environmental Marketing in the Beauty Industry
By: Margaret H. Whittaker, Elizabeth Engimann and …
Selecting an eco-label with which a brand and its target consumer group are most comfortable, translating to success on shelf, first requires an understanding of these eco-labels and their standards.
Jul 06, 2009 | 11:22 AM CDT
Corey Huggins: Driven to Beat the Odds
By: Brian W. Budzynski
Rebranding. An argument could be easily made against it that would almost assuredly utilize the term “economic downturn,” calling into direct question the unfavorable odds of taking a brand with an established consumer base and relaunching its image and message with a sure measure of success. Yet, odds be damned, this is precisely what Corey Huggins, brand manager for Black Opal.
Jul 06, 2009 | 09:51 AM CDT
Gillette Launches New Global Brand Marketing Campaign
Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.
Jun 26, 2009 | 11:48 AM CDT
Site; Brand Partner to Create Virtual Counter Experience for Women of Color
Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.
Jun 16, 2009 | 09:29 AM CDT
P&G Acquires Zirh
Company states premium-positioned brand complementary addition to current male grooming portfolio.