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New in Positioning (page 11 of 24)

May 23, 2013 | 12:26 PM CDT

Beauty at Bed, Bath & Beyond—Kline Looks at Possible Growth

Kline association Donna Barson writes that the home retailer is becoming more aggressive with its presence in the beauty marketplace since its acquisition of the Harmon health and beauty chain in 2002.

May 23, 2013 | 12:12 PM CDT

BoldFace Group Announces Financial Results, Renames Kardashian Brand

Formerly called Khroma Beauty, the flagship beauty brand for BoldFace Group will now be known as "Kardashian Beauty." Also, the company is working on a beauty licensing partnership with Pretty Ugly, LLC.

May 10, 2013 | 10:22 AM CDT

Euromonitor Examines Beauty Growth in Africa Via L'Oréal Acquisition

Senior Euromonitor analyst Oru Mohiuddin notes, "With a forecast 5.2% CAGR, the Middle East and Africa is set to be the second leading regional market for beauty and personal care over 2012–2017."

May 08, 2013 | 10:39 AM CDT

Nest Fragrances Extends to David Jones in Australia

The move helps sustain Nest Fragrances' international growth and development.

Apr 26, 2013 | 04:51 PM CDT

Am I Talking to Myself? A Case Study on Rebranding

By: Ada Polla

As a beauty brand owner, marketer or developer, you have to love your brand. But when it’s time for a change, how do you stay on track and be objective?

Apr 26, 2013 | 01:53 PM CDT

Mexico Leads Latin America in Export of Cosmetics

By: Cristina Kroll

Growth for beauty brands continues across South America.

Apr 25, 2013 | 11:54 AM CDT

Nu Skin Committed to $1 Billion Revenue in China by 2014

The company also continues to work toward its long-term vision of achieving $5 billion in global annual revenue by 2020.

Apr 25, 2013 | 11:46 AM CDT

Shiseido to Take Extraordinary Loss to Address Bare Escentuals Issues

The company will look to streamline operations for the Bare Escentuals division, including the strategic closure of selected company-owned stores, for the fiscal year 2013.

Apr 23, 2013 | 08:52 AM CDT

Hawaiian Tropic Revamping Brand Image

The iconic sun care brand is retiring its Miss Hawaiian Tropic Bikini Contests and is launching an online for a new spokesperson to serve as the face of Hawaiian Tropic.

Apr 22, 2013 | 04:07 PM CDT

Is Selling Beauty Brands in P&G's Future?

A new blog post from Euromonitor discusses the potential realignment of P&G's beauty and personal care division.