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New in Positioning (page 11 of 23)
Apr 23, 2013 | 08:52 AM CDT
The iconic sun care brand is retiring its Miss Hawaiian Tropic Bikini Contests and is launching an online for a new spokesperson to serve as the face of Hawaiian Tropic.
Apr 22, 2013 | 04:07 PM CDT
A new blog post from Euromonitor discusses the potential realignment of P&G's beauty and personal care division.
Apr 22, 2013 | 02:41 PM CDT
Since 2008, the company has achieved a CO2 reduction of more than one million tonnes from its manufacturing and logistics operations.
Apr 16, 2013 | 12:43 AM CDT
The acquisition of ICP's brands will extend L'Oréal's knowledge of the market and its reach in Kenya and provide a regional manufacturing base for expanded operations.
Apr 12, 2013 | 01:17 PM CDT
The beauty company laid out its plans for attracting the next generation of Chinese luxury consumers, namely with the introduction of innovations like Clarisonic and Yves Saint Laurent Beauté.
Apr 09, 2013 | 11:50 AM CDT
The ShopperLab of Henkel Ibérica is a new initiative from Henkel that looks at shopper marketing and consumer behavior in-store.
Apr 01, 2013 | 04:49 PM CDT
H2O Plus creates a new venture with Asia Development Enterprise Co. to expand its reach in China and other Asian countries.
Apr 01, 2013 | 04:41 PM CDT
Hair care and fashion come together for a new gift set from hair care brand Sebastian Professional.
Mar 27, 2013 | 10:16 AM CDT
Oru Mohiuddin, senior company analyst at Euromonitor, says, “Beauty and personal care companies have been releasing their results from 2012, and a dichotomy in marketing schemes is becoming increasingly clear.”
Mar 27, 2013 | 10:11 AM CDT
P&G's Gillette partnered with Kate Upton, Hannah Simone and Genesis Rodriguez to promote an integrated marketing campaign for the male-oriented brand.