Most Popular in:

Positioning

New in Positioning (page 11 of 23)

Apr 23, 2013 | 08:52 AM CDT

Hawaiian Tropic Revamping Brand Image

The iconic sun care brand is retiring its Miss Hawaiian Tropic Bikini Contests and is launching an online for a new spokesperson to serve as the face of Hawaiian Tropic.

Apr 22, 2013 | 04:07 PM CDT

Is Selling Beauty Brands in P&G's Future?

A new blog post from Euromonitor discusses the potential realignment of P&G's beauty and personal care division.

Apr 22, 2013 | 02:41 PM CDT

Unilever Announces Achievement in CO2 Emission Reductions

Since 2008, the company has achieved a CO2 reduction of more than one million tonnes from its manufacturing and logistics operations.

Apr 16, 2013 | 12:43 AM CDT

L'Oréal Acquires Interconsumer Products Limited

The acquisition of ICP's brands will extend L'Oréal's knowledge of the market and its reach in Kenya and provide a regional manufacturing base for expanded operations.

Apr 12, 2013 | 01:17 PM CDT

L'Oréal Affirms Development of Business in China

The beauty company laid out its plans for attracting the next generation of Chinese luxury consumers, namely with the introduction of innovations like Clarisonic and Yves Saint Laurent Beauté.

Apr 09, 2013 | 11:50 AM CDT

ShopperLab Debuts at Henkel Ibérica

The ShopperLab of Henkel Ibérica is a new initiative from Henkel that looks at shopper marketing and consumer behavior in-store.

Apr 01, 2013 | 04:49 PM CDT

New Asia Joint Venture for Pola Orbis' H2O Plus

H2O Plus creates a new venture with Asia Development Enterprise Co. to expand its reach in China and other Asian countries.

Apr 01, 2013 | 04:41 PM CDT

Sebastian Professional, Fashion Designer Mara Hoffman Team Up

Hair care and fashion come together for a new gift set from hair care brand Sebastian Professional.

Mar 27, 2013 | 10:16 AM CDT

Euromonitor Sees Divergence in Beauty, Personal Care

Oru Mohiuddin, senior company analyst at Euromonitor, says, “Beauty and personal care companies have been releasing their results from 2012, and a dichotomy in marketing schemes is becoming increasingly clear.”

Mar 27, 2013 | 10:11 AM CDT

Gillette Recruits Women to Encourage Male Body Hair Styling

P&G's Gillette partnered with Kate Upton, Hannah Simone and Genesis Rodriguez to promote an integrated marketing campaign for the male-oriented brand.