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Positioning
New in Positioning (page 11 of 24)
Apr 26, 2013 | 01:53 PM CDT
Mexico Leads Latin America in Export of Cosmetics
By: Cristina Kroll
Growth for beauty brands continues across South America.
Apr 25, 2013 | 11:54 AM CDT
Nu Skin Committed to $1 Billion Revenue in China by 2014
The company also continues to work toward its long-term vision of achieving $5 billion in global annual revenue by 2020.
Apr 25, 2013 | 11:46 AM CDT
Shiseido to Take Extraordinary Loss to Address Bare Escentuals Issues
The company will look to streamline operations for the Bare Escentuals division, including the strategic closure of selected company-owned stores, for the fiscal year 2013.
Apr 23, 2013 | 08:52 AM CDT
Hawaiian Tropic Revamping Brand Image
The iconic sun care brand is retiring its Miss Hawaiian Tropic Bikini Contests and is launching an online for a new spokesperson to serve as the face of Hawaiian Tropic.
Apr 22, 2013 | 04:07 PM CDT
Is Selling Beauty Brands in P&G's Future?
A new blog post from Euromonitor discusses the potential realignment of P&G's beauty and personal care division.
Apr 22, 2013 | 02:41 PM CDT
Unilever Announces Achievement in CO2 Emission Reductions
Since 2008, the company has achieved a CO2 reduction of more than one million tonnes from its manufacturing and logistics operations.
Apr 16, 2013 | 12:43 AM CDT
L'Oréal Acquires Interconsumer Products Limited
The acquisition of ICP's brands will extend L'Oréal's knowledge of the market and its reach in Kenya and provide a regional manufacturing base for expanded operations.
Apr 12, 2013 | 01:17 PM CDT
L'Oréal Affirms Development of Business in China
The beauty company laid out its plans for attracting the next generation of Chinese luxury consumers, namely with the introduction of innovations like Clarisonic and Yves Saint Laurent Beauté.
Apr 09, 2013 | 11:50 AM CDT
ShopperLab Debuts at Henkel Ibérica
The ShopperLab of Henkel Ibérica is a new initiative from Henkel that looks at shopper marketing and consumer behavior in-store.
Apr 01, 2013 | 04:49 PM CDT
New Asia Joint Venture for Pola Orbis' H2O Plus
H2O Plus creates a new venture with Asia Development Enterprise Co. to expand its reach in China and other Asian countries.