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Positioning

New in Positioning (page 12 of 24)

Mar 27, 2013 | 10:11 AM CDT

Gillette Recruits Women to Encourage Male Body Hair Styling

P&G's Gillette partnered with Kate Upton, Hannah Simone and Genesis Rodriguez to promote an integrated marketing campaign for the male-oriented brand.

Mar 25, 2013 | 10:13 AM CDT

Mineral Fusion On Board at Ulta

The mineral-focused beauty brand is appearing on Ulta shelves beginning in March 2013.

Mar 20, 2013 | 11:10 AM CDT

Fierce Competition in Mass Beauty in 2012 Shows Where Brands Shine, Lack

A blog post from Kline & Company focuses on the challenges and opportunities in the mass beauty category, one of the most competitive in the industry.

Mar 20, 2013 | 11:02 AM CDT

MAC, Neutrogena Among Harris Interactive's Brands of the Year

Findings from the 2013 Harris Poll EquiTrend study show many luxury brands made gains in brand equity over the past year.

Mar 19, 2013 | 12:08 PM CDT

Japanese, Indian Companies Team Up for Expansion in India's Beauty Market

Aiming to claim a larger portion of the growing Indian beauty market, Japanese beauty company Kosé has teamed with Indian pharma company Elder to create and manufacture products for Indian consumers.

Mar 19, 2013 | 11:58 AM CDT

Oral Care Brand Hello Receives Strategic Investment

Hello oral care products are getting a boost from the investment of Tenth Avenue Holdings and other investors ahead of the brand's debut at food, drug and mass outlets in March 2013.

Mar 13, 2013 | 02:07 PM CDT

J&J Opens New Innovation Center in London

Focused primarily on health care product innovation and development, the new center is one of four new centers from J&J that are opening around the globe.

Feb 18, 2013 | 12:12 PM CST

Unilever to Invest in Aerosol Deodorant Facility in India

The new facility will represent an investment of €50 million by Unilever and its ongoing commitment to the emerging markets in Asia.

Feb 18, 2013 | 12:08 PM CST

Coty and Puig Dissolve Fragrance Deal

Both companies are seeking to further branch out into the North American fragrance market themselves.

Feb 06, 2013 | 01:49 PM CST

Natura Acquires Majority Stake in Australian Skin Care Company

By: Fernanda Bonifacio

Brazilian beauty companies are reaching for a greater global grasp, as well as looking to identify the needs and opportunities at home to obtain a greater market share.