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Positioning

New in Positioning (page 12 of 21)

Oct 11, 2012 | 03:26 PM CDT

Inter Parfums, Burberry Extend Deal to March 2013

To help ensure a smooth transition of Burberry taking back over the beauty and fragrance rights for the brand, Burberry and Inter Parfums have negotiated an extended time period for the transfer.

Oct 03, 2012 | 09:46 AM CDT

Lauder to Debut New Osiao Skin Care Brand for Asian Market

Osiao beauty line from The Estee Lauder Companies

Focusing on "skin light" benefits, the new luxury skin care brand from Estée Lauder offers a variety of SKUs that will target and be available exclusively through Asian markets.

Oct 03, 2012 | 09:40 AM CDT

L'Oréal Hooks Up With Xbox for Beauty Destination on Xbox Live

As more women get involved with the online gaming community, L'Oréal has developed a beauty destination on Xbox Live that will attract these consumers.

Sep 25, 2012 | 09:32 AM CDT

Nest Fragrances Set for Growth with New Investment from Private Equity Firm

Tengram Capital Partners acquired a significant stake in the fragrance company, which features products for the beauty and home industries.

Sep 24, 2012 | 03:42 PM CDT

Nu Skln Lays Out Serious Growth Plan for China

The China division of the global direct selling beauty company announced plans to triple its stores and sales support centers there by 2017 and expand its direct selling coverage and distribution model to generate higher levels of market penetration.

Sep 12, 2012 | 11:09 AM CDT

The Beauty Company Realigns Structure, Adds Employees

The beauty brand managing agency is will focus more on branding and consumer product testing.

Sep 07, 2012 | 09:47 AM CDT

Elizabeth Arden Invests in Red Door Spas

The investment aims "to accelerate the growth of the spa business in parallel with the growth of the Elizabeth Arden brand and the Elizabeth Arden brand repositioning," according to Arden CEO E. Scott Beattie.

Sep 05, 2012 | 09:29 AM CDT

Restructuring Revlon to Cut 250 Jobs

Aiming to create more operation efficiency, the beauty company is shifting focus, with implications in its European, U.S., Canadian and Latin American facilities.

Sep 04, 2012 | 10:24 AM CDT

BoldFace Partners With CVS for Khroma Beauty Brand

CVS will feature an exclusive first look of Khroma Beauty's core collection in more than 2,000 stores highlighted on "Power Wing"-featured merchandisers.

Aug 31, 2012 | 11:16 AM CDT

SkinMedica to Collaborate With Boston Hospital on Skin Care

The beauty company and hospital will focus on developing products to address skin pigmentation.