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New in Positioning (page 12 of 24)
Apr 09, 2013 | 11:50 AM CDT
The ShopperLab of Henkel Ibérica is a new initiative from Henkel that looks at shopper marketing and consumer behavior in-store.
Apr 01, 2013 | 04:49 PM CDT
H2O Plus creates a new venture with Asia Development Enterprise Co. to expand its reach in China and other Asian countries.
Apr 01, 2013 | 04:41 PM CDT
Hair care and fashion come together for a new gift set from hair care brand Sebastian Professional.
Mar 27, 2013 | 10:16 AM CDT
Oru Mohiuddin, senior company analyst at Euromonitor, says, “Beauty and personal care companies have been releasing their results from 2012, and a dichotomy in marketing schemes is becoming increasingly clear.”
Mar 27, 2013 | 10:11 AM CDT
P&G's Gillette partnered with Kate Upton, Hannah Simone and Genesis Rodriguez to promote an integrated marketing campaign for the male-oriented brand.
Mar 25, 2013 | 10:13 AM CDT
The mineral-focused beauty brand is appearing on Ulta shelves beginning in March 2013.
Mar 20, 2013 | 11:10 AM CDT
A blog post from Kline & Company focuses on the challenges and opportunities in the mass beauty category, one of the most competitive in the industry.
Mar 20, 2013 | 11:02 AM CDT
Findings from the 2013 Harris Poll EquiTrend study show many luxury brands made gains in brand equity over the past year.
Mar 19, 2013 | 12:08 PM CDT
Aiming to claim a larger portion of the growing Indian beauty market, Japanese beauty company Kosé has teamed with Indian pharma company Elder to create and manufacture products for Indian consumers.
Mar 19, 2013 | 11:58 AM CDT
Hello oral care products are getting a boost from the investment of Tenth Avenue Holdings and other investors ahead of the brand's debut at food, drug and mass outlets in March 2013.