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New in Positioning (page 12 of 15)
Aug 11, 2009 | 02:08 PM CDT
By: Margaret H. Whittaker, Elizabeth Engimann and …
Selecting an eco-label with which a brand and its target consumer group are most comfortable, translating to success on shelf, first requires an understanding of these eco-labels and their standards.
Jul 06, 2009 | 11:22 AM CDT
By: Brian W. Budzynski
Rebranding. An argument could be easily made against it that would almost assuredly utilize the term “economic downturn,” calling into direct question the unfavorable odds of taking a brand with an established consumer base and relaunching its image and message with a sure measure of success. Yet, odds be damned, this is precisely what Corey Huggins, brand manager for Black Opal.
Jul 06, 2009 | 09:51 AM CDT
Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.
Jun 26, 2009 | 11:48 AM CDT
Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.
Jun 16, 2009 | 09:29 AM CDT
Company states premium-positioned brand complementary addition to current male grooming portfolio.
Jun 15, 2009 | 12:48 PM CDT
Campaign for Italian designer Alberta Ferretti's signature fragrance to debut in Italy.
Jan 21, 2009 | 10:15 AM CST
P&G's integrated, multibrand initiative partners with BET Networks to create national television program to focus on African-American beauty .
Jan 06, 2009 | 10:26 AM CST
Capitalizing on the current positive momentum of its established brand, Beiersdorf sponsors the 2009 New Year's Eve celebration in Manhattan; event is the culmination of the U.S. launch of Nivea lip care.
Dec 11, 2008 | 10:37 AM CST
Selection of marketers into the program based on retailer's ethics and integrity evaluation.
Nov 13, 2008 | 05:31 PM CST
By: Leslie Benson
Camille McDonald, president, brand development, Bath & Body Works, kicks off the 2008 Fragrance Business Conference with a call to action for the fragrance industry...