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New in Positioning (page 12 of 20)
Aug 21, 2012 | 01:01 PM CDT
The L'Oréal skin care brands, both of which feature a more dermatological aspect, are also paired with a new merchandising display that offers consumers skin care and product advice.
Aug 06, 2012 | 10:16 AM CDT
Because of recent media coverage about L’Occitane's product availability in China and that country's animal testing requirements, the company is looking to clarify its position on the topic.
Jul 25, 2012 | 04:41 PM CDT
Aimed at expanding its presence in Korea and Asia overall, the new company will be lead by a Coty exec, and its initial move will be launching the Philosophy beauty brand in the region.
Jul 20, 2012 | 09:44 AM CDT
L’Oréal retains Cadum's namesake baby care brand.
Jul 19, 2012 | 10:48 AM CDT
Pushed by the sluggish economy, more young people are turning to direct selling, and Mary Kay reports 36% of its independent businesses are run by Gen Yers.
Jul 16, 2012 | 10:46 AM CDT
The company is selling the hair growth brand to Aderans Co. for $163.5 million.
Jul 09, 2012 | 11:31 AM CDT
According to the beauty brand, multiple considerations, including China's animal testing policies, caused the brand to reconsider expansion into China.
Jun 27, 2012 | 01:24 PM CDT
The direct selling beauty business opens a new office in Ludhiana.
Jun 04, 2012 | 01:59 PM CDT
The company has acquired franchisee businesses in Kenya, Tanzania and Uganda.
May 29, 2012 | 11:40 AM CDT
The direct seller also plans on relaunching the beauty brand in Korea, Japan and Thailand with a new line of skin care products.