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New in Positioning (page 13 of 24)
Feb 06, 2013 | 01:49 PM CST
By: Fernanda Bonifacio
Brazilian beauty companies are reaching for a greater global grasp, as well as looking to identify the needs and opportunities at home to obtain a greater market share.
Jan 15, 2013 | 11:26 AM CST
Actress Drew Barrymore's Flower cosmetics line is beginning to appear in Walmart stores and on walmart.com.
Jan 10, 2013 | 10:42 AM CST
The new center will represent a €140 million investment from 2011 to 2016 to better understand beauty needs of Indian consumers and develop products especially for them.
Jan 02, 2013 | 11:21 AM CST
The Brazilian and Australian beauty companies are partnering for larger international growth and influence, as Natura acquires a 65% stake in Aesop for approximately AUD $68 million.
Dec 20, 2012 | 11:16 AM CST
The partnership focuses on the Schwarzkopf Freshlight hair color series.
Dec 20, 2012 | 11:13 AM CST
The private equity firm is partnering with the beauty brand for growth domestically and internationally.
Dec 12, 2012 | 09:57 AM CST
With an investment of over $100 million, this second plant in Mexico aims to help secure L'Oréal's strategic position in Latin America.
Dec 12, 2012 | 09:54 AM CST
The company has outlined steps to save $400 million by the end of 2015, including reducing its workforce by 1,500 and exiting the South Korea and Vietnam markets.
Dec 12, 2012 | 09:41 AM CST
Expanding its international distribution from Australia, New Zealand, Singapore and Malaysia, the luxury skin care brand is partnering with Spruce Korea to expand further into the Asia market.
Dec 03, 2012 | 11:22 AM CST
The products are now available at Moscow's TSUM, and Shiseido has developed dedicated counters there for the Clé de Peau Beauté brand, which is a top prestige priority for Shiseido.