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Positioning

New in Positioning (page 13 of 24)

Feb 18, 2013 | 12:08 PM CST

Coty and Puig Dissolve Fragrance Deal

Both companies are seeking to further branch out into the North American fragrance market themselves.

Feb 06, 2013 | 01:49 PM CST

Natura Acquires Majority Stake in Australian Skin Care Company

By: Fernanda Bonifacio

Brazilian beauty companies are reaching for a greater global grasp, as well as looking to identify the needs and opportunities at home to obtain a greater market share.

Jan 15, 2013 | 11:26 AM CST

Barrymore's Flower Line Launches at Walmart

Actress Drew Barrymore's Flower cosmetics line is beginning to appear in Walmart stores and on walmart.com.

Jan 10, 2013 | 10:42 AM CST

L’Oréal Unveils New Indian Research and Innovation Center

The new center will represent a €140 million investment from 2011 to 2016 to better understand beauty needs of Indian consumers and develop products especially for them.

Jan 02, 2013 | 11:21 AM CST

Natura Announces Strategic Investment in Aesop

The Brazilian and Australian beauty companies are partnering for larger international growth and influence, as Natura acquires a 65% stake in Aesop for approximately AUD $68 million.

Dec 20, 2012 | 11:16 AM CST

Henkel Partners with Watsons for Growth in Malaysia

The partnership focuses on the Schwarzkopf Freshlight hair color series.

Dec 20, 2012 | 11:13 AM CST

Tengram Capital Invests in Laura Geller Beauty

The private equity firm is partnering with the beauty brand for growth domestically and internationally.

Dec 12, 2012 | 09:57 AM CST

L'Oréal Opens New Hair Color Production Facility in Mexico

With an investment of over $100 million, this second plant in Mexico aims to help secure L'Oréal's strategic position in Latin America.

Dec 12, 2012 | 09:54 AM CST

Avon Makes Moves Toward Cost-cutting

The company has outlined steps to save $400 million by the end of 2015, including reducing its workforce by 1,500 and exiting the South Korea and Vietnam markets.

Dec 12, 2012 | 09:41 AM CST

Kate Somerville Skincare Expands Distribution into Korea

Expanding its international distribution from Australia, New Zealand, Singapore and Malaysia, the luxury skin care brand is partnering with Spruce Korea to expand further into the Asia market.