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Positioning

New in Positioning (page 14 of 24)

Nov 27, 2012 | 11:33 AM CST

Kanebo Lays Out Plan for Global Growth

The Japan-based beauty company is aiming to solidify its presence in its home country while also widening is global reach.

Nov 26, 2012 | 11:39 AM CST

Identifying Geographic Drivers for Discovery

By: Valerie Jacobs

From moisturizing concoctions in Aboriginal communities in Australia, to garlic-infused nail polish in the Caribbean and teen blogs inspiring consumers the world over, trends have become more global and more niche.

Nov 26, 2012 | 11:09 AM CST

Sephora Opens Brick-and-Mortar in Brazil; Plans For 40

New Sephora store at Sao Paulo's JK Iguatemi Mall
By: Fernanda Bonifacio

The growth of the beauty specialty retailer in Brazil shows the continuing importance of the Latin American in the beauty world.

Nov 14, 2012 | 04:28 PM CST

L'Oréal to Launch Subsidiary in Saudi Arabia

The beauty company with partner with the Al Naghi Group to help offer greater reach for the group's products to more Saudi beauty consumers, making a targeted effort to increase its market share in the Middle East.

Oct 26, 2012 | 03:22 PM CDT

Organic Beauty: Hip ... or Just for Hippies?

By: Rick Ruffolo

The full-scale emergence of organic beauty is just beginning to hit its stride, becoming a key growth engine in the beauty marketplace.

Oct 19, 2012 | 03:27 PM CDT

The Body Shop Expands into Puerto Rico

The Body Shop will open four locations in Sears stores on the island of Puerto Rico.

Oct 11, 2012 | 03:26 PM CDT

Inter Parfums, Burberry Extend Deal to March 2013

To help ensure a smooth transition of Burberry taking back over the beauty and fragrance rights for the brand, Burberry and Inter Parfums have negotiated an extended time period for the transfer.

Oct 03, 2012 | 09:46 AM CDT

Lauder to Debut New Osiao Skin Care Brand for Asian Market

Osiao beauty line from The Estee Lauder Companies

Focusing on "skin light" benefits, the new luxury skin care brand from Estée Lauder offers a variety of SKUs that will target and be available exclusively through Asian markets.

Oct 03, 2012 | 09:40 AM CDT

L'Oréal Hooks Up With Xbox for Beauty Destination on Xbox Live

As more women get involved with the online gaming community, L'Oréal has developed a beauty destination on Xbox Live that will attract these consumers.

Sep 25, 2012 | 09:32 AM CDT

Nest Fragrances Set for Growth with New Investment from Private Equity Firm

Tengram Capital Partners acquired a significant stake in the fragrance company, which features products for the beauty and home industries.