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New in Positioning (page 14 of 18)
Sep 23, 2011 | 11:19 AM CDT
Using e-commerce, new brand introductions and increased market support in locales such as Hong Kong, and a continued roll out of its masstige hair care line, Shiseido is aiming to conquer a larger chunk of the Asian beauty market.
Sep 14, 2011 | 09:56 AM CDT
The Aramis and Designer Fragrance Division of Estée Lauder will handle the fragrance business of the Italian fashion company.
Jun 24, 2011 | 11:55 AM CDT
These changes are being made to reflect the company's shift in category and go-to-market strategy, in hopes of increasing its market share in emerging markets. New appointments include Harish Manwani as COO and several new category presidents.
Jun 24, 2011 | 11:46 AM CDT
The Brut News Network, or BNN, will target the young male demographic in an attempt to gain new market share for the Helen of Troy brand.
Dec 21, 2010 | 09:32 AM CST
Inter Parfums plans to capitalize on the brand's ultra-luxury positioning; the development of a new fragrance is planned for 2012.
Dec 21, 2010 | 09:05 AM CST
Brands sold to Swiss-based Troll Cosmetics; move part of Beiersdorf's global streamlining and harmonization of its product portfolio and realignment of regional structures.
Dec 13, 2010 | 12:01 PM CST
The withdrawl is part of a plan to focus on its consumer business strategy of "Focus on Skin Care. Closer to Markets."
Dec 13, 2010 | 11:12 AM CST
This move extends the company's initiative to become a larger player in Europe, the Americas and worldwide.
Nov 15, 2010 | 09:44 AM CST
Reposition aims to strengthen competitiveness in the global high prestige cosmetics market by fusing domestic and overseas marketing.
Sep 07, 2010 | 08:54 AM CDT
Existing distribution agreement between Inter Parfums and P&G Prestige expires; new agreement "should significantly contribute to strengthening positions of both companies in the U.S.”