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Positioning

New in Positioning (page 14 of 21)

Jun 04, 2012 | 01:59 PM CDT

Oriflame Expansion in Africa

The company has acquired franchisee businesses in Kenya, Tanzania and Uganda.

May 29, 2012 | 11:40 AM CDT

Amway Unveils New Brand Positioning for Artistry

The direct seller also plans on relaunching the beauty brand in Korea, Japan and Thailand with a new line of skin care products.

May 21, 2012 | 04:41 PM CDT

Changes for Beiersdorf's Emerging Markets Execs

Stefan De Loecker is taking over leadership of the Near East region, Patrick Kaminski the Far East region and Ulrich Schmidt that Latin America region.

May 11, 2012 | 09:36 AM CDT

P&G Moving Its Beauty Headquarters to Singapore

Citing its belief that the strongest beauty market growth opportunities lie in Asia, the company is moving the leadership of its beauty division; however, current group president Virginia Drosos is stepping down rather than move.

Apr 06, 2012 | 02:43 PM CDT

Brazil Behind Coty's Avon Bid

By: Abby Penning

Gaining a greater foothold in the South American beauty battleground was a key target in Coty's $10 billion acquisition proposal for Avon, according to the Wall Street Journal.

Apr 02, 2012 | 12:03 PM CDT

Kao to Expand Germany Location to Largest European Site

Kao noted the Darmstadt, Germany, location will be the place where it manages its Goldwell and KMS California hair professional brands, as well as where it houses development activities for the John Frieda and Guhl hair cosmetics brands.

Apr 02, 2012 | 11:59 AM CDT

Coty Announces New Swiss Headquarters Location

To complement the activities of its headquarters location in New York and Paris, the beauty company announced a new cross-divisional location in Geneva.

Apr 02, 2012 | 08:41 AM CDT

Coty Publicly Proposes Acquisition of Avon; Avon Rejects Offer

The public proposal, valued at approximately $10 billion, comes after several attempts by Coty to engage Avon in an acquisition discussion.

Mar 27, 2012 | 10:45 AM CDT

PZ Cussons Challenged by Continuing Problems in Nigeria

The company's beauty brands continue to perform well in Europe. However, to help the company moving forward, it is implementing a new supply chain optimization project in the next 12 months.

Mar 26, 2012 | 10:52 AM CDT

Shiseido Further Invests in Web Initiatives

The company acquired shares in Starts Publishing, a Japanese publisher that focuses on female-oriented publications and web portals.