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New in Positioning (page 15 of 24)
Oct 11, 2012 | 03:26 PM CDT
To help ensure a smooth transition of Burberry taking back over the beauty and fragrance rights for the brand, Burberry and Inter Parfums have negotiated an extended time period for the transfer.
Oct 03, 2012 | 09:46 AM CDT
Focusing on "skin light" benefits, the new luxury skin care brand from Estée Lauder offers a variety of SKUs that will target and be available exclusively through Asian markets.
Oct 03, 2012 | 09:40 AM CDT
As more women get involved with the online gaming community, L'Oréal has developed a beauty destination on Xbox Live that will attract these consumers.
Sep 25, 2012 | 09:32 AM CDT
Tengram Capital Partners acquired a significant stake in the fragrance company, which features products for the beauty and home industries.
Sep 24, 2012 | 03:42 PM CDT
The China division of the global direct selling beauty company announced plans to triple its stores and sales support centers there by 2017 and expand its direct selling coverage and distribution model to generate higher levels of market penetration.
Sep 12, 2012 | 11:09 AM CDT
The beauty brand managing agency is will focus more on branding and consumer product testing.
Sep 07, 2012 | 09:47 AM CDT
The investment aims "to accelerate the growth of the spa business in parallel with the growth of the Elizabeth Arden brand and the Elizabeth Arden brand repositioning," according to Arden CEO E. Scott Beattie.
Sep 05, 2012 | 09:29 AM CDT
Aiming to create more operation efficiency, the beauty company is shifting focus, with implications in its European, U.S., Canadian and Latin American facilities.
Sep 04, 2012 | 10:24 AM CDT
CVS will feature an exclusive first look of Khroma Beauty's core collection in more than 2,000 stores highlighted on "Power Wing"-featured merchandisers.
Aug 31, 2012 | 11:16 AM CDT
The beauty company and hospital will focus on developing products to address skin pigmentation.