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Positioning

New in Positioning (page 15 of 23)

Sep 12, 2012 | 11:09 AM CDT

The Beauty Company Realigns Structure, Adds Employees

The beauty brand managing agency is will focus more on branding and consumer product testing.

Sep 07, 2012 | 09:47 AM CDT

Elizabeth Arden Invests in Red Door Spas

The investment aims "to accelerate the growth of the spa business in parallel with the growth of the Elizabeth Arden brand and the Elizabeth Arden brand repositioning," according to Arden CEO E. Scott Beattie.

Sep 05, 2012 | 09:29 AM CDT

Restructuring Revlon to Cut 250 Jobs

Aiming to create more operation efficiency, the beauty company is shifting focus, with implications in its European, U.S., Canadian and Latin American facilities.

Sep 04, 2012 | 10:24 AM CDT

BoldFace Partners With CVS for Khroma Beauty Brand

CVS will feature an exclusive first look of Khroma Beauty's core collection in more than 2,000 stores highlighted on "Power Wing"-featured merchandisers.

Aug 31, 2012 | 11:16 AM CDT

SkinMedica to Collaborate With Boston Hospital on Skin Care

The beauty company and hospital will focus on developing products to address skin pigmentation.

Aug 23, 2012 | 11:26 AM CDT

Risdall Marketing Group Creates Direct-to-consumer Division

Donna Tarantino, formerly of ShopNBC, will serve as the vice president of beauty and style for the Risdall Consumer Direct division.

Aug 23, 2012 | 11:22 AM CDT

Revlon Celebrates 80 Years

Co-hosting a Look Good Feel Better-benefitting Fashion's Night Out event, the stalwart beauty brand will also unveil a new fall color collection by Gucci Westman, the brand's global artistic director.

Aug 21, 2012 | 01:01 PM CDT

La Roche-Posay, Vichy Products Debut at Walgreens

New L'Oreal kiosk at Walgreens

The L'Oréal skin care brands, both of which feature a more dermatological aspect, are also paired with a new merchandising display that offers consumers skin care and product advice.

Aug 06, 2012 | 10:16 AM CDT

L’Occitane Aims to Clarify Stance on Animal Testing

Because of recent media coverage about L’Occitane's product availability in China and that country's animal testing requirements, the company is looking to clarify its position on the topic.

Jul 25, 2012 | 04:41 PM CDT

Coty Partners With Korean Cosmetic Company for Coty Korea

Aimed at expanding its presence in Korea and Asia overall, the new company will be lead by a Coty exec, and its initial move will be launching the Philosophy beauty brand in the region.