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New in Positioning (page 15 of 23)
Sep 12, 2012 | 11:09 AM CDT
The beauty brand managing agency is will focus more on branding and consumer product testing.
Sep 07, 2012 | 09:47 AM CDT
The investment aims "to accelerate the growth of the spa business in parallel with the growth of the Elizabeth Arden brand and the Elizabeth Arden brand repositioning," according to Arden CEO E. Scott Beattie.
Sep 05, 2012 | 09:29 AM CDT
Aiming to create more operation efficiency, the beauty company is shifting focus, with implications in its European, U.S., Canadian and Latin American facilities.
Sep 04, 2012 | 10:24 AM CDT
CVS will feature an exclusive first look of Khroma Beauty's core collection in more than 2,000 stores highlighted on "Power Wing"-featured merchandisers.
Aug 31, 2012 | 11:16 AM CDT
The beauty company and hospital will focus on developing products to address skin pigmentation.
Aug 23, 2012 | 11:26 AM CDT
Donna Tarantino, formerly of ShopNBC, will serve as the vice president of beauty and style for the Risdall Consumer Direct division.
Aug 23, 2012 | 11:22 AM CDT
Co-hosting a Look Good Feel Better-benefitting Fashion's Night Out event, the stalwart beauty brand will also unveil a new fall color collection by Gucci Westman, the brand's global artistic director.
Aug 21, 2012 | 01:01 PM CDT
The L'Oréal skin care brands, both of which feature a more dermatological aspect, are also paired with a new merchandising display that offers consumers skin care and product advice.
Aug 06, 2012 | 10:16 AM CDT
Because of recent media coverage about L’Occitane's product availability in China and that country's animal testing requirements, the company is looking to clarify its position on the topic.
Jul 25, 2012 | 04:41 PM CDT
Aimed at expanding its presence in Korea and Asia overall, the new company will be lead by a Coty exec, and its initial move will be launching the Philosophy beauty brand in the region.