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Positioning

New in Positioning (page 15 of 24)

Oct 03, 2012 | 09:40 AM CDT

L'Oréal Hooks Up With Xbox for Beauty Destination on Xbox Live

As more women get involved with the online gaming community, L'Oréal has developed a beauty destination on Xbox Live that will attract these consumers.

Sep 25, 2012 | 09:32 AM CDT

Nest Fragrances Set for Growth with New Investment from Private Equity Firm

Tengram Capital Partners acquired a significant stake in the fragrance company, which features products for the beauty and home industries.

Sep 24, 2012 | 03:42 PM CDT

Nu Skln Lays Out Serious Growth Plan for China

The China division of the global direct selling beauty company announced plans to triple its stores and sales support centers there by 2017 and expand its direct selling coverage and distribution model to generate higher levels of market penetration.

Sep 12, 2012 | 11:09 AM CDT

The Beauty Company Realigns Structure, Adds Employees

The beauty brand managing agency is will focus more on branding and consumer product testing.

Sep 07, 2012 | 09:47 AM CDT

Elizabeth Arden Invests in Red Door Spas

The investment aims "to accelerate the growth of the spa business in parallel with the growth of the Elizabeth Arden brand and the Elizabeth Arden brand repositioning," according to Arden CEO E. Scott Beattie.

Sep 05, 2012 | 09:29 AM CDT

Restructuring Revlon to Cut 250 Jobs

Aiming to create more operation efficiency, the beauty company is shifting focus, with implications in its European, U.S., Canadian and Latin American facilities.

Sep 04, 2012 | 10:24 AM CDT

BoldFace Partners With CVS for Khroma Beauty Brand

CVS will feature an exclusive first look of Khroma Beauty's core collection in more than 2,000 stores highlighted on "Power Wing"-featured merchandisers.

Aug 31, 2012 | 11:16 AM CDT

SkinMedica to Collaborate With Boston Hospital on Skin Care

The beauty company and hospital will focus on developing products to address skin pigmentation.

Aug 23, 2012 | 11:26 AM CDT

Risdall Marketing Group Creates Direct-to-consumer Division

Donna Tarantino, formerly of ShopNBC, will serve as the vice president of beauty and style for the Risdall Consumer Direct division.

Aug 23, 2012 | 11:22 AM CDT

Revlon Celebrates 80 Years

Co-hosting a Look Good Feel Better-benefitting Fashion's Night Out event, the stalwart beauty brand will also unveil a new fall color collection by Gucci Westman, the brand's global artistic director.