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Positioning

New in Positioning (page 17 of 21)

Jun 24, 2011 | 11:55 AM CDT

Unilever Announces Executive Changes, New Category Strategy

These changes are being made to reflect the company's shift in category and go-to-market strategy, in hopes of increasing its market share in emerging markets. New appointments include Harish Manwani as COO and several new category presidents.

Jun 24, 2011 | 11:46 AM CDT

Brut Launches Online News Network

The Brut News Network, or BNN, will target the young male demographic in an attempt to gain new market share for the Helen of Troy brand.

Dec 21, 2010 | 09:32 AM CST

Boucheron; Inter Parfums Sign Exclusive 15-Year License Agreement

Inter Parfums plans to capitalize on the brand's ultra-luxury positioning; the development of a new fragrance is planned for 2012.

Dec 21, 2010 | 09:05 AM CST

Beiersdorf Sells Juvena; Marlies Möller Brands

Brands sold to Swiss-based Troll Cosmetics; move part of Beiersdorf's global streamlining and harmonization of its product portfolio and realignment of regional structures.

Dec 13, 2010 | 12:01 PM CST

Beiersdorf Announces Plans to Withdraw From Decorative Cosmetics Market in Germany

The withdrawl is part of a plan to focus on its consumer business strategy of "Focus on Skin Care. Closer to Markets."

Dec 13, 2010 | 11:12 AM CST

Shiseido Expands Sales to Panama, Moldova

This move extends the company's initiative to become a larger player in Europe, the Americas and worldwide.

Nov 15, 2010 | 09:44 AM CST

Shiseido Repositions Its Clé de Peau Beauté Brand for Global Luxury Market

Reposition aims to strengthen competitiveness in the global high prestige cosmetics market by fusing domestic and overseas marketing.

Sep 07, 2010 | 08:54 AM CDT

Inter Parfums; Clarins Partner for U.S. Distribution of Luxury Brands

Existing distribution agreement between Inter Parfums and P&G Prestige expires; new agreement "should significantly contribute to strengthening positions of both companies in the U.S.”

May 04, 2010 | 02:22 PM CDT

The Greatest Opportunity for Growth

By: Lisa Doyle

Donald Loftus, president and CEO of P&G Prestige Products, Inc., explains how the luxury fragrance segment is becoming reinvigorated and being positioned for growth.

Apr 21, 2010 | 03:57 PM CDT

L'Oréal to Buy Essie

Helping the beauty company extend its reach in the nail care market, L'Oréal is set to purchase nail and cosmetic company Essie.