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New in Positioning (page 18 of 20)
Jan 06, 2009 | 10:26 AM CST
Capitalizing on the current positive momentum of its established brand, Beiersdorf sponsors the 2009 New Year's Eve celebration in Manhattan; event is the culmination of the U.S. launch of Nivea lip care.
Dec 11, 2008 | 10:37 AM CST
Selection of marketers into the program based on retailer's ethics and integrity evaluation.
Nov 13, 2008 | 05:31 PM CST
By: Leslie Benson
Camille McDonald, president, brand development, Bath & Body Works, kicks off the 2008 Fragrance Business Conference with a call to action for the fragrance industry...
Nov 04, 2008 | 02:34 PM CST
CVS Corporation debuts prestige and niche beauty brand retail model focusing on customer-centric ideals.
Nov 04, 2008 | 02:03 PM CST
ScentAir Technologies, Inc., a global provider of scent delivery business solutions, announced its plan to combine forces with scent communications company EnviroScent, effective immediately.
Oct 30, 2008 | 11:52 AM CDT
Lescoja Corporation’s line will expand the retailer’s male-targeted grooming assortment.
Oct 30, 2008 | 11:11 AM CDT
The center, located in Markham, Ontario, will enable research scientists to expand color cosmetics’ shades and enhance products through technical advancements.
Oct 22, 2008 | 10:20 AM CDT
In a campaign to "let the product's efficacy speak for itself," Vaseline enlists small-town America resident to spread the word about its new skin care product.
Oct 01, 2008 | 03:51 PM CDT
Latitudes International expands and changes its name to Maesa Home, the new home fragrance division of Maesa Group, offering turnkey product solutions for brands and retailers.
Sep 19, 2008 | 10:39 AM CDT
Marketers are urged to pay attention to the Asian emerging middle class.