Most Popular in:

Positioning

New in Positioning (page 18 of 23)

Nov 29, 2011 | 11:11 AM CST

P&G Beauty & Grooming Collaborates on Style Website

Attempting to create a one-stop style shop for consumers, P&G partnered with ShopStyle to provide beauty tips and expertise via a new website to consumers seeking beauty solutions on the Web.

Nov 29, 2011 | 11:03 AM CST

Shiseido Continues Expansion of Bare Escentuals in Asia

As Asian markets remain a key factor to continued global growth, Shiseido plans its move to bring the Bare Escentuals brand to more consumers in the region by focusing on synergistic development.

Nov 10, 2011 | 08:36 AM CST

L’Oréal Acquires Clarisonic Maker Pacific Bioscience Laboratories

This moves helps the multinational cosmetic company gain a significant foothold in the rapidly growing skin care devices market.

Nov 03, 2011 | 03:39 PM CDT

Beiersdorf Sees Skin Care Focus as Key to Growth

Its sales increased 1.1% from 2010, though decreases were seen in some European countries, while Latin America increased sales 16.5%.

Nov 03, 2011 | 03:26 PM CDT

Alliance Boots Sees Mid-year Health and Beauty Revenue at £3,652 Million

The company is also working on developing a more science-based R&D product development approach for new products and is looking to expand locations to the U.S.

Oct 04, 2011 | 09:52 AM CDT

P&G to Debut Contemporary Rebranding of Ivory Soap Line

Looking to refresh the 132-year-old brand, P&G is developing a new ad campaign and packaging for the soap brand that targets modern moms and busy families seeking a "clean and simple" solution.

Oct 04, 2011 | 09:33 AM CDT

Unilever Expands Personal Care Production in Indonesia

The country and region factor prominently into the 54% Unilever currently generates from emerging markets.

Sep 23, 2011 | 11:19 AM CDT

Shiseido Outlines Growth Plan for China

Using e-commerce, new brand introductions and increased market support in locales such as Hong Kong, and a continued roll out of its masstige hair care line, Shiseido is aiming to conquer a larger chunk of the Asian beauty market.

Sep 14, 2011 | 09:56 AM CDT

Lauder Enters Fragrance Deal With Marni

The Aramis and Designer Fragrance Division of Estée Lauder will handle the fragrance business of the Italian fashion company.

Jun 24, 2011 | 11:55 AM CDT

Unilever Announces Executive Changes, New Category Strategy

These changes are being made to reflect the company's shift in category and go-to-market strategy, in hopes of increasing its market share in emerging markets. New appointments include Harish Manwani as COO and several new category presidents.