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Positioning

New in Positioning (page 18 of 24)

Jan 17, 2012 | 11:12 AM CST

Neutrogena Signs Mexican Actress as U.S. Brand Ambassador

Sandra Echeverria has signed on with the Johnson & Johnson skin care line as a U.S. brand ambassador, helping the company further its multicultural initiatives.

Jan 17, 2012 | 11:08 AM CST

Mary Kay Posts Strong 2011

The company reports a 15% sales increase in 2011, buoyed by an increase in sales force members.

Jan 09, 2012 | 11:06 AM CST

SkinMedica Acquires Colorescience

With the acquisition, the skin care brand gains a definitive foothold into the physician and spa industry mineral makeup marketplace.

Dec 27, 2011 | 09:31 AM CST

Perfumania Announces Proposed Merger With Parlux

Transaction, valued at approximately $170 million, expected to result in a combined company that delivers better service and a broader range of product to its customers.

Dec 20, 2011 | 10:00 AM CST

L’Oréal Announces Plans for Research and Innovation Center in Rio de Janeiro

The Brazilian-based innovation center will help the company develop products tailored for the Latin America marketplace, as well as products that may be marketed around the world.

Dec 06, 2011 | 11:12 AM CST

L’Oréal Expands Presence in Africa With Kenyan Subsidiary

The Kenyan subsidiary will act as the hub of L’Oréal's activity in Eastern Africa, which the company is targeting for strategic growth efforts, particularly in the segments of hair care, body care and deodorants.

Dec 06, 2011 | 11:07 AM CST

Unilever Moves Ahead with Concern Kalina Acquisition

The acquisition gives Unilever a much more significant foothold in the Russian beauty market, which the company sees as a key driver to future growth.

Nov 29, 2011 | 11:11 AM CST

P&G Beauty & Grooming Collaborates on Style Website

Attempting to create a one-stop style shop for consumers, P&G partnered with ShopStyle to provide beauty tips and expertise via a new website to consumers seeking beauty solutions on the Web.

Nov 29, 2011 | 11:03 AM CST

Shiseido Continues Expansion of Bare Escentuals in Asia

As Asian markets remain a key factor to continued global growth, Shiseido plans its move to bring the Bare Escentuals brand to more consumers in the region by focusing on synergistic development.

Nov 10, 2011 | 08:36 AM CST

L’Oréal Acquires Clarisonic Maker Pacific Bioscience Laboratories

This moves helps the multinational cosmetic company gain a significant foothold in the rapidly growing skin care devices market.