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New in Positioning (page 18 of 21)
Mar 11, 2010 | 01:45 PM CST
Though the natural segment of the personal care market continued to push ahead in 2009, despite the global recession, marketers need to develop an understanding of their target market, including their definitions and expectations of "natural."
Feb 03, 2010 | 12:52 PM CST
Joya Named “Best of Show” at winter 2010 Extracts.
Dec 08, 2009 | 09:42 AM CST
Agreement makes Guthy-Renker's Sheer Cover cosmetics available to China's home shoppers.
Oct 14, 2009 | 09:36 AM CDT
2009 cited as one of the toughest years P&G has faced in more than 50 years; geographic and portfolio expansion coupled with a focus on simplifying business structure and processes, leveraging scale and enhancing execution part of long-term strategy.
Aug 11, 2009 | 02:08 PM CDT
By: Margaret H. Whittaker, Elizabeth Engimann and …
Selecting an eco-label with which a brand and its target consumer group are most comfortable, translating to success on shelf, first requires an understanding of these eco-labels and their standards.
Jul 06, 2009 | 11:22 AM CDT
By: Brian W. Budzynski
Rebranding. An argument could be easily made against it that would almost assuredly utilize the term “economic downturn,” calling into direct question the unfavorable odds of taking a brand with an established consumer base and relaunching its image and message with a sure measure of success. Yet, odds be damned, this is precisely what Corey Huggins, brand manager for Black Opal.
Jul 06, 2009 | 09:51 AM CDT
Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.
Jun 26, 2009 | 11:48 AM CDT
Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.
Jun 16, 2009 | 09:29 AM CDT
Company states premium-positioned brand complementary addition to current male grooming portfolio.
Jun 15, 2009 | 12:48 PM CDT
Campaign for Italian designer Alberta Ferretti's signature fragrance to debut in Italy.