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New in Positioning (page 19 of 24)
Dec 06, 2011 | 11:12 AM CST
The Kenyan subsidiary will act as the hub of L’Oréal's activity in Eastern Africa, which the company is targeting for strategic growth efforts, particularly in the segments of hair care, body care and deodorants.
Dec 06, 2011 | 11:07 AM CST
The acquisition gives Unilever a much more significant foothold in the Russian beauty market, which the company sees as a key driver to future growth.
Nov 29, 2011 | 11:11 AM CST
Attempting to create a one-stop style shop for consumers, P&G partnered with ShopStyle to provide beauty tips and expertise via a new website to consumers seeking beauty solutions on the Web.
Nov 29, 2011 | 11:03 AM CST
As Asian markets remain a key factor to continued global growth, Shiseido plans its move to bring the Bare Escentuals brand to more consumers in the region by focusing on synergistic development.
Nov 10, 2011 | 08:36 AM CST
This moves helps the multinational cosmetic company gain a significant foothold in the rapidly growing skin care devices market.
Nov 03, 2011 | 03:39 PM CDT
Its sales increased 1.1% from 2010, though decreases were seen in some European countries, while Latin America increased sales 16.5%.
Nov 03, 2011 | 03:26 PM CDT
The company is also working on developing a more science-based R&D product development approach for new products and is looking to expand locations to the U.S.
Oct 04, 2011 | 09:52 AM CDT
Looking to refresh the 132-year-old brand, P&G is developing a new ad campaign and packaging for the soap brand that targets modern moms and busy families seeking a "clean and simple" solution.
Oct 04, 2011 | 09:33 AM CDT
The country and region factor prominently into the 54% Unilever currently generates from emerging markets.
Sep 23, 2011 | 11:19 AM CDT
Using e-commerce, new brand introductions and increased market support in locales such as Hong Kong, and a continued roll out of its masstige hair care line, Shiseido is aiming to conquer a larger chunk of the Asian beauty market.