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New in Positioning (page 19 of 24)
Nov 10, 2011 | 08:36 AM CST
This moves helps the multinational cosmetic company gain a significant foothold in the rapidly growing skin care devices market.
Nov 03, 2011 | 03:39 PM CDT
Its sales increased 1.1% from 2010, though decreases were seen in some European countries, while Latin America increased sales 16.5%.
Nov 03, 2011 | 03:26 PM CDT
The company is also working on developing a more science-based R&D product development approach for new products and is looking to expand locations to the U.S.
Oct 04, 2011 | 09:52 AM CDT
Looking to refresh the 132-year-old brand, P&G is developing a new ad campaign and packaging for the soap brand that targets modern moms and busy families seeking a "clean and simple" solution.
Oct 04, 2011 | 09:33 AM CDT
The country and region factor prominently into the 54% Unilever currently generates from emerging markets.
Sep 23, 2011 | 11:19 AM CDT
Using e-commerce, new brand introductions and increased market support in locales such as Hong Kong, and a continued roll out of its masstige hair care line, Shiseido is aiming to conquer a larger chunk of the Asian beauty market.
Sep 14, 2011 | 09:56 AM CDT
The Aramis and Designer Fragrance Division of Estée Lauder will handle the fragrance business of the Italian fashion company.
Jun 24, 2011 | 11:55 AM CDT
These changes are being made to reflect the company's shift in category and go-to-market strategy, in hopes of increasing its market share in emerging markets. New appointments include Harish Manwani as COO and several new category presidents.
Jun 24, 2011 | 11:46 AM CDT
The Brut News Network, or BNN, will target the young male demographic in an attempt to gain new market share for the Helen of Troy brand.
Dec 21, 2010 | 09:32 AM CST
Inter Parfums plans to capitalize on the brand's ultra-luxury positioning; the development of a new fragrance is planned for 2012.