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New in Positioning (page 19 of 23)
Jun 24, 2011 | 11:46 AM CDT
The Brut News Network, or BNN, will target the young male demographic in an attempt to gain new market share for the Helen of Troy brand.
Dec 21, 2010 | 09:32 AM CST
Inter Parfums plans to capitalize on the brand's ultra-luxury positioning; the development of a new fragrance is planned for 2012.
Dec 21, 2010 | 09:05 AM CST
Brands sold to Swiss-based Troll Cosmetics; move part of Beiersdorf's global streamlining and harmonization of its product portfolio and realignment of regional structures.
Dec 13, 2010 | 12:01 PM CST
The withdrawl is part of a plan to focus on its consumer business strategy of "Focus on Skin Care. Closer to Markets."
Dec 13, 2010 | 11:12 AM CST
This move extends the company's initiative to become a larger player in Europe, the Americas and worldwide.
Nov 15, 2010 | 09:44 AM CST
Reposition aims to strengthen competitiveness in the global high prestige cosmetics market by fusing domestic and overseas marketing.
Sep 07, 2010 | 08:54 AM CDT
Existing distribution agreement between Inter Parfums and P&G Prestige expires; new agreement "should significantly contribute to strengthening positions of both companies in the U.S.”
May 04, 2010 | 02:22 PM CDT
By: Lisa Doyle
Donald Loftus, president and CEO of P&G Prestige Products, Inc., explains how the luxury fragrance segment is becoming reinvigorated and being positioned for growth.
Apr 21, 2010 | 03:57 PM CDT
Helping the beauty company extend its reach in the nail care market, L'Oréal is set to purchase nail and cosmetic company Essie.
Mar 11, 2010 | 01:45 PM CST
Though the natural segment of the personal care market continued to push ahead in 2009, despite the global recession, marketers need to develop an understanding of their target market, including their definitions and expectations of "natural."