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Positioning

New in Positioning (page 19 of 24)

Nov 03, 2011 | 03:39 PM CDT

Beiersdorf Sees Skin Care Focus as Key to Growth

Its sales increased 1.1% from 2010, though decreases were seen in some European countries, while Latin America increased sales 16.5%.

Nov 03, 2011 | 03:26 PM CDT

Alliance Boots Sees Mid-year Health and Beauty Revenue at £3,652 Million

The company is also working on developing a more science-based R&D product development approach for new products and is looking to expand locations to the U.S.

Oct 04, 2011 | 09:52 AM CDT

P&G to Debut Contemporary Rebranding of Ivory Soap Line

Looking to refresh the 132-year-old brand, P&G is developing a new ad campaign and packaging for the soap brand that targets modern moms and busy families seeking a "clean and simple" solution.

Oct 04, 2011 | 09:33 AM CDT

Unilever Expands Personal Care Production in Indonesia

The country and region factor prominently into the 54% Unilever currently generates from emerging markets.

Sep 23, 2011 | 11:19 AM CDT

Shiseido Outlines Growth Plan for China

Using e-commerce, new brand introductions and increased market support in locales such as Hong Kong, and a continued roll out of its masstige hair care line, Shiseido is aiming to conquer a larger chunk of the Asian beauty market.

Sep 14, 2011 | 09:56 AM CDT

Lauder Enters Fragrance Deal With Marni

The Aramis and Designer Fragrance Division of Estée Lauder will handle the fragrance business of the Italian fashion company.

Jun 24, 2011 | 11:55 AM CDT

Unilever Announces Executive Changes, New Category Strategy

These changes are being made to reflect the company's shift in category and go-to-market strategy, in hopes of increasing its market share in emerging markets. New appointments include Harish Manwani as COO and several new category presidents.

Jun 24, 2011 | 11:46 AM CDT

Brut Launches Online News Network

The Brut News Network, or BNN, will target the young male demographic in an attempt to gain new market share for the Helen of Troy brand.

Dec 21, 2010 | 09:32 AM CST

Boucheron; Inter Parfums Sign Exclusive 15-Year License Agreement

Inter Parfums plans to capitalize on the brand's ultra-luxury positioning; the development of a new fragrance is planned for 2012.

Dec 21, 2010 | 09:05 AM CST

Beiersdorf Sells Juvena; Marlies Möller Brands

Brands sold to Swiss-based Troll Cosmetics; move part of Beiersdorf's global streamlining and harmonization of its product portfolio and realignment of regional structures.