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Positioning

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Dec 06, 2011 | 11:12 AM CST

L’Oréal Expands Presence in Africa With Kenyan Subsidiary

The Kenyan subsidiary will act as the hub of L’Oréal's activity in Eastern Africa, which the company is targeting for strategic growth efforts, particularly in the segments of hair care, body care and deodorants.

Dec 06, 2011 | 11:07 AM CST

Unilever Moves Ahead with Concern Kalina Acquisition

The acquisition gives Unilever a much more significant foothold in the Russian beauty market, which the company sees as a key driver to future growth.

Nov 29, 2011 | 11:11 AM CST

P&G Beauty & Grooming Collaborates on Style Website

Attempting to create a one-stop style shop for consumers, P&G partnered with ShopStyle to provide beauty tips and expertise via a new website to consumers seeking beauty solutions on the Web.

Nov 29, 2011 | 11:03 AM CST

Shiseido Continues Expansion of Bare Escentuals in Asia

As Asian markets remain a key factor to continued global growth, Shiseido plans its move to bring the Bare Escentuals brand to more consumers in the region by focusing on synergistic development.

Nov 10, 2011 | 08:36 AM CST

L’Oréal Acquires Clarisonic Maker Pacific Bioscience Laboratories

This moves helps the multinational cosmetic company gain a significant foothold in the rapidly growing skin care devices market.

Nov 03, 2011 | 03:39 PM CDT

Beiersdorf Sees Skin Care Focus as Key to Growth

Its sales increased 1.1% from 2010, though decreases were seen in some European countries, while Latin America increased sales 16.5%.

Nov 03, 2011 | 03:26 PM CDT

Alliance Boots Sees Mid-year Health and Beauty Revenue at £3,652 Million

The company is also working on developing a more science-based R&D product development approach for new products and is looking to expand locations to the U.S.

Oct 04, 2011 | 09:52 AM CDT

P&G to Debut Contemporary Rebranding of Ivory Soap Line

Looking to refresh the 132-year-old brand, P&G is developing a new ad campaign and packaging for the soap brand that targets modern moms and busy families seeking a "clean and simple" solution.

Oct 04, 2011 | 09:33 AM CDT

Unilever Expands Personal Care Production in Indonesia

The country and region factor prominently into the 54% Unilever currently generates from emerging markets.

Sep 23, 2011 | 11:19 AM CDT

Shiseido Outlines Growth Plan for China

Using e-commerce, new brand introductions and increased market support in locales such as Hong Kong, and a continued roll out of its masstige hair care line, Shiseido is aiming to conquer a larger chunk of the Asian beauty market.