Most Popular in:

Positioning

New in Positioning (page 19 of 21)

Jan 21, 2009 | 10:15 AM CST

P&G; BET Networks Partner on Campaign

P&G's integrated, multibrand initiative partners with BET Networks to create national television program to focus on African-American beauty .

Jan 06, 2009 | 10:26 AM CST

Nivea Makes Connection in Holiday Celebration Sponsorship

Capitalizing on the current positive momentum of its established brand, Beiersdorf sponsors the 2009 New Year's Eve celebration in Manhattan; event is the culmination of the U.S. launch of Nivea lip care.

Dec 11, 2008 | 10:37 AM CST

Dr. Bronner's Accepted in Whole Foods Market Program

Selection of marketers into the program based on retailer's ethics and integrity evaluation.

Nov 13, 2008 | 05:31 PM CST

Creating Customer-Centric Fragrance Market Epiphanies

By: Leslie Benson

Camille McDonald, president, brand development, Bath & Body Works, kicks off the 2008 Fragrance Business Conference with a call to action for the fragrance industry...

Nov 04, 2008 | 02:34 PM CST

CVS/Pharmacy Launches Beauty 360

CVS Corporation debuts prestige and niche beauty brand retail model focusing on customer-centric ideals.

Nov 04, 2008 | 02:03 PM CST

ScentAir and EnviroScent Merge

ScentAir Technologies, Inc., a global provider of scent delivery business solutions, announced its plan to combine forces with scent communications company EnviroScent, effective immediately.

Oct 30, 2008 | 11:52 AM CDT

Sephora Adds Matte for Men Skin Care Line

Matte for Men

Lescoja Corporation’s line will expand the retailer’s male-targeted grooming assortment.

Oct 30, 2008 | 11:11 AM CDT

Estée Lauder Opens Renovated Color Innovation Center

The center, located in Markham, Ontario, will enable research scientists to expand color cosmetics’ shades and enhance products through technical advancements.

Oct 22, 2008 | 10:20 AM CDT

Brand Seeds Word-of-mouth Campaign

In a campaign to "let the product's efficacy speak for itself," Vaseline enlists small-town America resident to spread the word about its new skin care product.

Oct 01, 2008 | 03:51 PM CDT

Maesa Group Names Belasco CEO of New Maesa Home Division

Latitudes International expands and changes its name to Maesa Home, the new home fragrance division of Maesa Group, offering turnkey product solutions for brands and retailers.