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Positioning

New in Positioning (page 2 of 23)

Jul 10, 2014 | 09:52 AM CDT

The Doctor’s In: Physicians Increasing Interest in Skin Care, Says Kline

In a blog post from Kline & Company, the market researcher shares information on skin care-dispensing physicians and their growing interest in the retailing of these beauty products.

Jun 26, 2014 | 10:09 AM CDT

Gillette Debuts Video to Highlight the Evolution of Men’s Grooming

According to Gillette, body shaving is increasingly part of the routine of 44% of men globally who body groom. A new video from the men's grooming brand shows the evolution of how men got there.

Jun 24, 2014 | 10:26 AM CDT

Shiseido Bringing Fragrance for Zadig & Voltaire

Shiseido is partnering with French design label Zadig & Voltaire to create perfume products for the fashion brand.

Jun 23, 2014 | 03:33 PM CDT

CEW Hosts Skin Care’s Power Players

By: Nancy Jeffries

Leading skin care executives from Clarins, Clinique and Elizabeth Arden shared details on trends, issues and improvements being made in one of the most lucrative categories in the beauty industry.

Jun 10, 2014 | 09:50 AM CDT

BrandSpark Measures "America's Most Trusted" Brands in Beauty for 2014

According to BrandSpark, for health & beauty brands, trust is built on quality perceptions such as effectiveness (does the brand meet personal needs?) and perception of a fair price.

Jun 04, 2014 | 04:53 PM CDT

Looking to the Future of Beauty and Its Consumers

Graduates of the 2014 FIT cosmetics and fragrance marketing and management master's degree program presented their Capstone presentations, focusing on The "Evolution of the Beauty Landscape," as the students explored the topic "The Changing Face of the Beauty Consumer."

Jun 04, 2014 | 04:33 PM CDT

Men's Beauty

By: Simone Bolotin (group leader), Colleen Celenta…

Men in the United States are evolving, and the beauty industry must evolve with them.

Jun 04, 2014 | 03:09 PM CDT

Engaging the New Beauty Consumer

By: Roshini Greenwald (group leader), Jacquelyne S…

Today's beauty consumer has evolved, and beauty companies are at the tipping point where they need to start addressing these truths about their consumers.

May 30, 2014 | 11:19 AM CDT

Kline Seeks M&A as Opportunities for Growth in Today’s Beauty Market

Market research firm Kline & Company shared the 2014 growth opportunities section of its cosmetics and toiletries market report, pinpointing niche brands and M&A opportunities as areas to watch.

May 29, 2014 | 11:22 AM CDT

Elizabeth Arden Teams with Indie Fashion Brand Wildfox Couture for New Scent Deal

Elizabeth Arden, Inc. announced it has signed an agreement with designer brand Wildfox Couture to develop and market its own line of fragrance products, set for launch in spring 2015.