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New in Positioning (page 2 of 18)
Sep 30, 2013 | 03:02 PM CDT
The new deal will enable Unilever brands to use the power of mobile and big data to build long-term one-to-one relationships with consumers, particularly in emerging markets.
Sep 30, 2013 | 02:59 PM CDT
A new partnership with Thai beauty brand Thann looks to reinvigorate guests' in-room beauty experiences.
Sep 23, 2013 | 09:39 AM CDT
By: Nancy Jeffries
According to Heidi Manheimer, CEO of Shiseido Cosmetics America, and Michael Gould, chairman and CEO of Bloomingdale's—who recently spoke at a CEW Newsmaker Forum—relationships between partners, retailers, brands and consumers are what lead to successful business.
Sep 19, 2013 | 09:21 AM CDT
Euromonitor's Rob Walker takes a deep dive into Estée Lauder's super premium beauty growth strategies—and sees indications of much success.
Sep 04, 2013 | 04:51 PM CDT
By: Abby Penning
GCI recently had the chance to interview Paul Block, the new chairman and CEO of Agua de Cheiro, a beauty retailing chain in Brazil, and former chairman and president at Revlon, about what beauty looks like in Brazil right now—and what it might look like for the future.
Sep 04, 2013 | 03:13 PM CDT
CoverGirl and the NFL are teaming up to offer nail care-based products, such as "fanicures" featuring NFL team colors, as part of new collaboration.
Aug 29, 2013 | 03:36 PM CDT
The company is on track to have its products be phthalate- and triclosan-free by 2014.
Aug 29, 2013 | 09:32 AM CDT
The Swedish beauty company is making several changes, including creating a new sub-regional structure for the EMEA area.
Aug 28, 2013 | 10:45 AM CDT
A video posting featuring Euromonitor senior beauty and personal care research analyst Oru Mohiuddin shows how the growth strategies of the some of the beauty industry's biggest players are stacking up.
Aug 28, 2013 | 10:03 AM CDT
With its plan to acquire the Chinese beauty company Magic Holdings, L'Oréal still clearly sees the BRIC mainstay as key to growth. A Kline Blogs post looks at how its past experience in China will inform and influence this move.