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Positioning

New in Positioning (page 2 of 21)

Mar 11, 2014 | 08:37 AM CDT

Batallure Beauty Enters Licensing Agreement with Robert Graham Brand

The license agreement for the creation, development and distribution of fragrances and personal care products under the Robert Graham name by Batallure Beauty.

Mar 10, 2014 | 09:46 AM CDT

Elizabeth Arden Branches Into the Professional Skin Care Arena

The company's new Elizabeth Arden Rx skin care line will be available exclusively in physician offices.

Feb 14, 2014 | 02:48 PM CST

Mary Kay Announces New Branding Campaign, "Discover What You Love"

The new campaign invites women to discover what they can love about Mary Kay to help them feel beautiful, confident and connected.

Feb 11, 2014 | 11:02 AM CST

L'Oréal Sells Galderma to Nestlé

The deal is part of a transaction that finances L'Oréal buying 48.5 million of its own shares (8% of its share capital) from Nestlé.

Feb 04, 2014 | 11:05 AM CST

FIT and Unilever US Partner to Look Ahead in the "Evolution of the Beauty Landscape"

Unilever U.S. is acting as the corporate sponsor of FIT's cosmetics and fragrance marketing and management master's degree program's Capstone event for 2014.

Jan 30, 2014 | 09:37 AM CST

Professional Skin Care Market Setting Up for More M&A?

Kline & Company seeks out insight on the growing professional skin care market and its business possibilities.

Jan 27, 2014 | 03:21 PM CST

Beauty Innovation in Asia

By: Sarah Chung

Trends and implications for the U.S. and beyond.

Jan 27, 2014 | 09:06 AM CST

Henkel's Syoss Hair Care Brand Premieres in Malaysia

The hair care products will now be available at major pharmacies, hypermarkets and supermarkets in Malaysia

Jan 14, 2014 | 10:32 AM CST

What Was Behind the Garnier and Revlon Exits from China?

Euromonitor looks at what Garnier and Revlon’s exits from the Chinese beauty marketplace mean for the larger beauty industry.

Jan 14, 2014 | 10:17 AM CST

New Consulting Business Aims to Bring Beauty to New Markets

The new KCC Consulting, led by beauty industry veteran Kathy Connolly, works to help beauty brands launch successfully in the U.S.