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Positioning
New in Positioning (page 2 of 14)
Apr 12, 2013 | 01:17 PM CDT
L'Oréal Affirms Development of Business in China
The beauty company laid out its plans for attracting the next generation of Chinese luxury consumers, namely with the introduction of innovations like Clarisonic and Yves Saint Laurent Beauté.
Apr 09, 2013 | 11:50 AM CDT
ShopperLab Debuts at Henkel Ibérica
The ShopperLab of Henkel Ibérica is a new initiative from Henkel that looks at shopper marketing and consumer behavior in-store.
Apr 01, 2013 | 04:49 PM CDT
New Asia Joint Venture for Pola Orbis' H2O Plus
H2O Plus creates a new venture with Asia Development Enterprise Co. to expand its reach in China and other Asian countries.
Apr 01, 2013 | 04:41 PM CDT
Sebastian Professional, Fashion Designer Mara Hoffman Team Up
Hair care and fashion come together for a new gift set from hair care brand Sebastian Professional.
Mar 27, 2013 | 10:16 AM CDT
Euromonitor Sees Divergence in Beauty, Personal Care
Oru Mohiuddin, senior company analyst at Euromonitor, says, “Beauty and personal care companies have been releasing their results from 2012, and a dichotomy in marketing schemes is becoming increasingly clear.”
Mar 27, 2013 | 10:11 AM CDT
Gillette Recruits Women to Encourage Male Body Hair Styling
P&G's Gillette partnered with Kate Upton, Hannah Simone and Genesis Rodriguez to promote an integrated marketing campaign for the male-oriented brand.
Mar 25, 2013 | 10:13 AM CDT
Mineral Fusion On Board at Ulta
The mineral-focused beauty brand is appearing on Ulta shelves beginning in March 2013.
Mar 20, 2013 | 11:10 AM CDT
Fierce Competition in Mass Beauty in 2012 Shows Where Brands Shine, Lack
A blog post from Kline & Company focuses on the challenges and opportunities in the mass beauty category, one of the most competitive in the industry.
Mar 20, 2013 | 11:02 AM CDT
MAC, Neutrogena Among Harris Interactive's Brands of the Year
Findings from the 2013 Harris Poll EquiTrend study show many luxury brands made gains in brand equity over the past year.
Mar 19, 2013 | 12:08 PM CDT
Japanese, Indian Companies Team Up for Expansion in India's Beauty Market
Aiming to claim a larger portion of the growing Indian beauty market, Japanese beauty company Kosé has teamed with Indian pharma company Elder to create and manufacture products for Indian consumers.