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Positioning

New in Positioning (page 20 of 23)

Dec 13, 2010 | 11:12 AM CST

Shiseido Expands Sales to Panama, Moldova

This move extends the company's initiative to become a larger player in Europe, the Americas and worldwide.

Nov 15, 2010 | 09:44 AM CST

Shiseido Repositions Its Clé de Peau Beauté Brand for Global Luxury Market

Reposition aims to strengthen competitiveness in the global high prestige cosmetics market by fusing domestic and overseas marketing.

Sep 07, 2010 | 08:54 AM CDT

Inter Parfums; Clarins Partner for U.S. Distribution of Luxury Brands

Existing distribution agreement between Inter Parfums and P&G Prestige expires; new agreement "should significantly contribute to strengthening positions of both companies in the U.S.”

May 04, 2010 | 02:22 PM CDT

The Greatest Opportunity for Growth

By: Lisa Doyle

Donald Loftus, president and CEO of P&G Prestige Products, Inc., explains how the luxury fragrance segment is becoming reinvigorated and being positioned for growth.

Apr 21, 2010 | 03:57 PM CDT

L'Oréal to Buy Essie

Helping the beauty company extend its reach in the nail care market, L'Oréal is set to purchase nail and cosmetic company Essie.

Mar 11, 2010 | 01:45 PM CST

Naturals Market Maintains Strong Global Growth

Though the natural segment of the personal care market continued to push ahead in 2009, despite the global recession, marketers need to develop an understanding of their target market, including their definitions and expectations of "natural."

Feb 03, 2010 | 12:52 PM CST

Extracts Announces Winners of 2010 Best New Products Awards

Joya Named “Best of Show” at winter 2010 Extracts.

Dec 08, 2009 | 09:42 AM CST

Acorn Enters Agreement to Market Guthy-Renker Brand in China

Agreement makes Guthy-Renker's Sheer Cover cosmetics available to China's home shoppers.

Oct 14, 2009 | 09:36 AM CDT

P&G CEO Outlines Key Long-term Growth Strategies

2009 cited as one of the toughest years P&G has faced in more than 50 years; geographic and portfolio expansion coupled with a focus on simplifying business structure and processes, leveraging scale and enhancing execution part of long-term strategy.

Aug 11, 2009 | 02:08 PM CDT

Eco-labels: Environmental Marketing in the Beauty Industry

By: Margaret H. Whittaker, Elizabeth Engimann and …

Selecting an eco-label with which a brand and its target consumer group are most comfortable, translating to success on shelf, first requires an understanding of these eco-labels and their standards.