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Positioning

New in Positioning (page 20 of 23)

Mar 11, 2010 | 01:45 PM CST

Naturals Market Maintains Strong Global Growth

Though the natural segment of the personal care market continued to push ahead in 2009, despite the global recession, marketers need to develop an understanding of their target market, including their definitions and expectations of "natural."

Feb 03, 2010 | 12:52 PM CST

Extracts Announces Winners of 2010 Best New Products Awards

Joya Named “Best of Show” at winter 2010 Extracts.

Dec 08, 2009 | 09:42 AM CST

Acorn Enters Agreement to Market Guthy-Renker Brand in China

Agreement makes Guthy-Renker's Sheer Cover cosmetics available to China's home shoppers.

Oct 14, 2009 | 09:36 AM CDT

P&G CEO Outlines Key Long-term Growth Strategies

2009 cited as one of the toughest years P&G has faced in more than 50 years; geographic and portfolio expansion coupled with a focus on simplifying business structure and processes, leveraging scale and enhancing execution part of long-term strategy.

Aug 11, 2009 | 02:08 PM CDT

Eco-labels: Environmental Marketing in the Beauty Industry

By: Margaret H. Whittaker, Elizabeth Engimann and …

Selecting an eco-label with which a brand and its target consumer group are most comfortable, translating to success on shelf, first requires an understanding of these eco-labels and their standards.

Jul 06, 2009 | 11:22 AM CDT

Corey Huggins: Driven to Beat the Odds

By: Brian W. Budzynski

Rebranding. An argument could be easily made against it that would almost assuredly utilize the term “economic downturn,” calling into direct question the unfavorable odds of taking a brand with an established consumer base and relaunching its image and message with a sure measure of success. Yet, odds be damned, this is precisely what Corey Huggins, brand manager for Black Opal.

Jul 06, 2009 | 09:51 AM CDT

Gillette Launches New Global Brand Marketing Campaign

Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.

Jun 26, 2009 | 11:48 AM CDT

Site; Brand Partner to Create Virtual Counter Experience for Women of Color

Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.

Jun 16, 2009 | 09:29 AM CDT

P&G Acquires Zirh

Company states premium-positioned brand complementary addition to current male grooming portfolio.

Jun 15, 2009 | 12:48 PM CDT

Elizabeth Arden Signs Claudia Schiffer as Face of New Fragrance

Campaign for Italian designer Alberta Ferretti's signature fragrance to debut in Italy.