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Positioning

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Aug 11, 2009 | 02:08 PM CDT

Eco-labels: Environmental Marketing in the Beauty Industry

By: Margaret H. Whittaker, Elizabeth Engimann and …

Selecting an eco-label with which a brand and its target consumer group are most comfortable, translating to success on shelf, first requires an understanding of these eco-labels and their standards.

Jul 06, 2009 | 11:22 AM CDT

Corey Huggins: Driven to Beat the Odds

By: Brian W. Budzynski

Rebranding. An argument could be easily made against it that would almost assuredly utilize the term “economic downturn,” calling into direct question the unfavorable odds of taking a brand with an established consumer base and relaunching its image and message with a sure measure of success. Yet, odds be damned, this is precisely what Corey Huggins, brand manager for Black Opal.

Jul 06, 2009 | 09:51 AM CDT

Gillette Launches New Global Brand Marketing Campaign

Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.

Jun 26, 2009 | 11:48 AM CDT

Site; Brand Partner to Create Virtual Counter Experience for Women of Color

Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.

Jun 16, 2009 | 09:29 AM CDT

P&G Acquires Zirh

Company states premium-positioned brand complementary addition to current male grooming portfolio.

Jun 15, 2009 | 12:48 PM CDT

Elizabeth Arden Signs Claudia Schiffer as Face of New Fragrance

Campaign for Italian designer Alberta Ferretti's signature fragrance to debut in Italy.

Jan 21, 2009 | 10:15 AM CST

P&G; BET Networks Partner on Campaign

P&G's integrated, multibrand initiative partners with BET Networks to create national television program to focus on African-American beauty .

Jan 06, 2009 | 10:26 AM CST

Nivea Makes Connection in Holiday Celebration Sponsorship

Capitalizing on the current positive momentum of its established brand, Beiersdorf sponsors the 2009 New Year's Eve celebration in Manhattan; event is the culmination of the U.S. launch of Nivea lip care.

Dec 11, 2008 | 10:37 AM CST

Dr. Bronner's Accepted in Whole Foods Market Program

Selection of marketers into the program based on retailer's ethics and integrity evaluation.

Nov 13, 2008 | 05:31 PM CST

Creating Customer-Centric Fragrance Market Epiphanies

By: Leslie Benson

Camille McDonald, president, brand development, Bath & Body Works, kicks off the 2008 Fragrance Business Conference with a call to action for the fragrance industry...