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Positioning

New in Positioning (page 22 of 24)

Nov 04, 2008 | 02:34 PM CST

CVS/Pharmacy Launches Beauty 360

CVS Corporation debuts prestige and niche beauty brand retail model focusing on customer-centric ideals.

Nov 04, 2008 | 02:03 PM CST

ScentAir and EnviroScent Merge

ScentAir Technologies, Inc., a global provider of scent delivery business solutions, announced its plan to combine forces with scent communications company EnviroScent, effective immediately.

Oct 30, 2008 | 11:52 AM CDT

Sephora Adds Matte for Men Skin Care Line

Matte for Men

Lescoja Corporation’s line will expand the retailer’s male-targeted grooming assortment.

Oct 30, 2008 | 11:11 AM CDT

Estée Lauder Opens Renovated Color Innovation Center

The center, located in Markham, Ontario, will enable research scientists to expand color cosmetics’ shades and enhance products through technical advancements.

Oct 22, 2008 | 10:20 AM CDT

Brand Seeds Word-of-mouth Campaign

In a campaign to "let the product's efficacy speak for itself," Vaseline enlists small-town America resident to spread the word about its new skin care product.

Oct 01, 2008 | 03:51 PM CDT

Maesa Group Names Belasco CEO of New Maesa Home Division

Latitudes International expands and changes its name to Maesa Home, the new home fragrance division of Maesa Group, offering turnkey product solutions for brands and retailers.

Sep 19, 2008 | 10:39 AM CDT

Kline & Co. Reports Growth of Department Stores in China and India

Marketers are urged to pay attention to the Asian emerging middle class.

Sep 03, 2008 | 09:34 AM CDT

Procter & Gamble Acquires Nioxin

Salon brand to grow global positioning…

Jul 02, 2008 | 12:49 PM CDT

Clarins Intends to Go Private

Courtin-Clarins family plans to buy out minority shareholders...

Jun 09, 2008 | 10:04 AM CDT

Coty Partners On Cosmeceutical

Collaboration with plastic surgeon and skin care expert marks company's foray into cosmeceutical market...