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New in Positioning (page 22 of 24)

Jun 26, 2009 | 11:48 AM CDT

Site; Brand Partner to Create Virtual Counter Experience for Women of Color partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.

Jun 16, 2009 | 09:29 AM CDT

P&G Acquires Zirh

Company states premium-positioned brand complementary addition to current male grooming portfolio.

Jun 15, 2009 | 12:48 PM CDT

Elizabeth Arden Signs Claudia Schiffer as Face of New Fragrance

Campaign for Italian designer Alberta Ferretti's signature fragrance to debut in Italy.

Jan 21, 2009 | 10:15 AM CST

P&G; BET Networks Partner on Campaign

P&G's integrated, multibrand initiative partners with BET Networks to create national television program to focus on African-American beauty .

Jan 06, 2009 | 10:26 AM CST

Nivea Makes Connection in Holiday Celebration Sponsorship

Capitalizing on the current positive momentum of its established brand, Beiersdorf sponsors the 2009 New Year's Eve celebration in Manhattan; event is the culmination of the U.S. launch of Nivea lip care.

Dec 11, 2008 | 10:37 AM CST

Dr. Bronner's Accepted in Whole Foods Market Program

Selection of marketers into the program based on retailer's ethics and integrity evaluation.

Nov 13, 2008 | 05:31 PM CST

Creating Customer-Centric Fragrance Market Epiphanies

By: Leslie Benson

Camille McDonald, president, brand development, Bath & Body Works, kicks off the 2008 Fragrance Business Conference with a call to action for the fragrance industry...

Nov 04, 2008 | 02:34 PM CST

CVS/Pharmacy Launches Beauty 360

CVS Corporation debuts prestige and niche beauty brand retail model focusing on customer-centric ideals.

Nov 04, 2008 | 02:03 PM CST

ScentAir and EnviroScent Merge

ScentAir Technologies, Inc., a global provider of scent delivery business solutions, announced its plan to combine forces with scent communications company EnviroScent, effective immediately.

Oct 30, 2008 | 11:52 AM CDT

Sephora Adds Matte for Men Skin Care Line

Matte for Men

Lescoja Corporation’s line will expand the retailer’s male-targeted grooming assortment.