Most Popular in:

Positioning

New in Positioning (page 23 of 23)

Jan 23, 2008 | 02:35 PM CST

Added Value Q&A (unabridged)

By: Jeff Falk

Get to know Diane Ranger, founder of Colorscience, who answered January's Focal Point questions.

Nov 14, 2007 | 12:18 PM CST

Air Care Report: P&G Takes on Hotel Smell

The Hampton Inn hotel chain has released traveler survey results that show fragrance expectations are changing, an opportunity Procter & Gamble's Febreze brand recently tackled.

Jun 01, 2007 | 09:41 AM CDT

Aveda Targets Men in 2007

Aveda is set to launch a men's hair care brand; eyes 20% boost in sales of men's services and products...

Apr 23, 2007 | 11:00 AM CDT

AVEENO Unveils Campaign/National Beautification Initiative

Nationwide campaign to bolster brand awareness and natural environments...

Feb 05, 2007 | 10:10 AM CST

Gillette Unveils Champions Program; Announces Ambassadors

Gillette announced the launch of the new Gillette Champions program with the unveiling of its newest brand ambassadors—Tiger Woods, Roger Federer and Thierry Henry. The three ambassadors will be fully integrated into Gillette brand programs...