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New in Positioning (page 24 of 24)
Apr 23, 2007 | 11:00 AM CDT
Nationwide campaign to bolster brand awareness and natural environments...
Feb 05, 2007 | 10:10 AM CST
Gillette announced the launch of the new Gillette Champions program with the unveiling of its newest brand ambassadors—Tiger Woods, Roger Federer and Thierry Henry. The three ambassadors will be fully integrated into Gillette brand programs...