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New in Positioning (page 3 of 21)
Jan 13, 2014 | 11:37 AM CST
By adding a major Chinese brand with a unique expertise to its portfolio, the L'Oréal's consumer products division will be able to further accelerate its conquest of new consumers in the strategic Chinese market.
Jan 09, 2014 | 10:23 AM CST
Imogen Matthews Associates predicts trends for the 2014 premium beauty market.
Jan 06, 2014 | 09:13 AM CST
Through this purchase, Coty will directly lead the development of the OPI brand in the U.K.
Jan 02, 2014 | 11:52 AM CST
Take advantage of the Center for International Trade Development's Beauty Industry Market Access (BIMA) program, which provides valuable resources and education to assist beauty brands in entering emerging markets abroad.
Dec 31, 2013 | 11:09 AM CST
The exit will mean the elimination of 1,100 jobs, mostly from the company's beauty advisors in China.
Dec 30, 2013 | 11:34 AM CST
The pop-up store in Amsterdam from Philips Beauty included expert tips, analyses and beauty trials.
Dec 13, 2013 | 11:04 AM CST
L'Oréal subsidiary The Body Shop completes its acquisition of 51% of Brazil's Emporio Body Store.
Dec 06, 2013 | 02:00 PM CST
By: Nicole Urbanowicz
The creation of a fragrance and the packaging, marketing and PR outreach collide in the development of a successful fine fragrance product.
Dec 02, 2013 | 11:14 AM CST
Concurrent with this new investment, Colin Walsh, formerly of Matrix, has been named president of DevaCurl.
Nov 22, 2013 | 10:22 AM CST
By: Nancy Jefferies
CEW panelists from LVMH and Fresh weight in on the outlook for the luxury beauty market, as well as what the upcoming holidays hold in store for the industry.