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New in Positioning (page 3 of 20)
Nov 21, 2013 | 10:15 AM CST
According to L'Oréal, the democratization of travel, especially in emerging countries, has lead to an increased number of travelers and thus consumers who today are searching in this channel for a full selection of products that correspond to their beauty aspirations.
Nov 07, 2013 | 12:12 PM CST
Coty has formed a new, wholly owned subsidiary in South Africa in order to direct, manage and fully operate all of its South African business, as well as its business in 13 other African countries.
Oct 25, 2013 | 11:48 AM CDT
By: Nancy Jeffries
CEW welcomed Veronique Gabai-Pinsky, global brand president of The Estée Lauder Companies’ Aramis and Designer Fragrances division, to discuss her work in the fragrance industry, working with licensors and licensees, being passionate for the work, and much more.
Oct 24, 2013 | 12:00 PM CDT
The new venture will help the offer a more significant presence in Bahrain, Jordan, Kuwait, Oman, Saudi Arabia, Qatar and UAE.
Oct 09, 2013 | 11:45 AM CDT
This acquisition expands Revlon’s geographic scope with approximately 50% of the acquired business’s net sales in Europe, Middle East and Africa, and approximately 40% in the U.S.
Oct 09, 2013 | 11:42 AM CDT
At its annual meeting, P&G chairman, president and CEO A.G. Lafley laid out plans on the company's efforts for provide even better results for its shareholders and its consumers.
Sep 30, 2013 | 03:46 PM CDT
The 2013 Teen Vogue/Goldman Sachs Brand Affinity Index shows millennials' awareness, favorability and word-of-mouth recognition for beauty and apparel brands.
Sep 30, 2013 | 03:02 PM CDT
The new deal will enable Unilever brands to use the power of mobile and big data to build long-term one-to-one relationships with consumers, particularly in emerging markets.
Sep 30, 2013 | 02:59 PM CDT
A new partnership with Thai beauty brand Thann looks to reinvigorate guests' in-room beauty experiences.
Sep 23, 2013 | 09:39 AM CDT
By: Nancy Jeffries
According to Heidi Manheimer, CEO of Shiseido Cosmetics America, and Michael Gould, chairman and CEO of Bloomingdale's—who recently spoke at a CEW Newsmaker Forum—relationships between partners, retailers, brands and consumers are what lead to successful business.