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Positioning

New in Positioning (page 3 of 24)

Jun 04, 2014 | 03:09 PM CDT

Engaging the New Beauty Consumer

By: Roshini Greenwald (group leader), Jacquelyne S…

Today's beauty consumer has evolved, and beauty companies are at the tipping point where they need to start addressing these truths about their consumers.

May 30, 2014 | 11:19 AM CDT

Kline Seeks M&A as Opportunities for Growth in Today’s Beauty Market

Market research firm Kline & Company shared the 2014 growth opportunities section of its cosmetics and toiletries market report, pinpointing niche brands and M&A opportunities as areas to watch.

May 29, 2014 | 11:22 AM CDT

Elizabeth Arden Teams with Indie Fashion Brand Wildfox Couture for New Scent Deal

Elizabeth Arden, Inc. announced it has signed an agreement with designer brand Wildfox Couture to develop and market its own line of fragrance products, set for launch in spring 2015.

May 09, 2014 | 10:47 AM CDT

Unilever Personal Care President Sets Strategy at WWD CEO Summit

In his presentation, Unilever Personal Care presdient Dave Lewis delivered a compelling view of personal care centered on the idea that all people are beautiful, rather than made beautiful.

May 08, 2014 | 01:12 PM CDT

Pratt Institute Celebrates at 2014 Art of Packaging Award Gala

Marc Rosen, Sheryl Adkins-Green and Thomas F. Schutte

At the 2014 Art of Packaging Award Gala, held May 6, 2014, in New York, the Pratt Institute celebrated its 25th anniversary and bestowed the Art of Packaging Award to Mary KAy

Apr 30, 2014 | 01:39 PM CDT

Energizer to Split Its Personal Care, Household Division into Standalones

Upon completion of the separation, Ward Klein, currently Energizer Holdings’ CEO, is expected to serve as executive chairman of the board of standalone personal care. David Hatfield, currently president and CEO of Energizer personal care, is expected to serve as CEO of standalone personal care.

Apr 28, 2014 | 11:51 AM CDT

Avon and Korres Join Forces to Enter Latin America

By: Cristina Kroll

Beauty brands Avon and Korres team up to gain ground in Latin America, while import barriers in other countries seem to be tied to slower growth.

Apr 28, 2014 | 10:51 AM CDT

The Elements That Matter: A Story of Everything Going Right

By: Alisa Marie Beyer

Learn from the example of new beauty brand Purity of Elements.

Apr 11, 2014 | 02:25 PM CDT

Supergoop! Teams with Tennis Superstar Maria Sharapova

This partnership will be a vehicle for Supergoop! to spotlight the brand’s mission to elevate skin cancer awareness, alongside the many skin care and beauty benefits attributed to applying UV protection every single day.

Apr 10, 2014 | 09:59 AM CDT

Shiseido Targets Indonesia for Growth with New Joint Venture

In the Indonesian market, which offers high growth potential, Shiseido will strive to boost sales not only by continuing to foster its Shiseido global brand promoted around the world, but also by stepping up focus on the masstige market.