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Positioning

New in Positioning (page 3 of 24)

Jun 23, 2014 | 03:33 PM CDT

CEW Hosts Skin Care’s Power Players

By: Nancy Jeffries

Leading skin care executives from Clarins, Clinique and Elizabeth Arden shared details on trends, issues and improvements being made in one of the most lucrative categories in the beauty industry.

Jun 10, 2014 | 09:50 AM CDT

BrandSpark Measures "America's Most Trusted" Brands in Beauty for 2014

According to BrandSpark, for health & beauty brands, trust is built on quality perceptions such as effectiveness (does the brand meet personal needs?) and perception of a fair price.

Jun 04, 2014 | 04:53 PM CDT

Looking to the Future of Beauty and Its Consumers

Graduates of the 2014 FIT cosmetics and fragrance marketing and management master's degree program presented their Capstone presentations, focusing on The "Evolution of the Beauty Landscape," as the students explored the topic "The Changing Face of the Beauty Consumer."

Jun 04, 2014 | 04:33 PM CDT

Men's Beauty

By: Simone Bolotin (group leader), Colleen Celenta…

Men in the United States are evolving, and the beauty industry must evolve with them.

Jun 04, 2014 | 03:09 PM CDT

Engaging the New Beauty Consumer

By: Roshini Greenwald (group leader), Jacquelyne S…

Today's beauty consumer has evolved, and beauty companies are at the tipping point where they need to start addressing these truths about their consumers.

May 30, 2014 | 11:19 AM CDT

Kline Seeks M&A as Opportunities for Growth in Today’s Beauty Market

Market research firm Kline & Company shared the 2014 growth opportunities section of its cosmetics and toiletries market report, pinpointing niche brands and M&A opportunities as areas to watch.

May 29, 2014 | 11:22 AM CDT

Elizabeth Arden Teams with Indie Fashion Brand Wildfox Couture for New Scent Deal

Elizabeth Arden, Inc. announced it has signed an agreement with designer brand Wildfox Couture to develop and market its own line of fragrance products, set for launch in spring 2015.

May 09, 2014 | 10:47 AM CDT

Unilever Personal Care President Sets Strategy at WWD CEO Summit

In his presentation, Unilever Personal Care presdient Dave Lewis delivered a compelling view of personal care centered on the idea that all people are beautiful, rather than made beautiful.

May 08, 2014 | 01:12 PM CDT

Pratt Institute Celebrates at 2014 Art of Packaging Award Gala

Marc Rosen, Sheryl Adkins-Green and Thomas F. Schutte

At the 2014 Art of Packaging Award Gala, held May 6, 2014, in New York, the Pratt Institute celebrated its 25th anniversary and bestowed the Art of Packaging Award to Mary KAy

Apr 30, 2014 | 01:39 PM CDT

Energizer to Split Its Personal Care, Household Division into Standalones

Upon completion of the separation, Ward Klein, currently Energizer Holdings’ CEO, is expected to serve as executive chairman of the board of standalone personal care. David Hatfield, currently president and CEO of Energizer personal care, is expected to serve as CEO of standalone personal care.