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New in Positioning (page 3 of 15)
Mar 27, 2013 | 10:11 AM CDT
P&G's Gillette partnered with Kate Upton, Hannah Simone and Genesis Rodriguez to promote an integrated marketing campaign for the male-oriented brand.
Mar 25, 2013 | 10:13 AM CDT
The mineral-focused beauty brand is appearing on Ulta shelves beginning in March 2013.
Mar 20, 2013 | 11:10 AM CDT
A blog post from Kline & Company focuses on the challenges and opportunities in the mass beauty category, one of the most competitive in the industry.
Mar 20, 2013 | 11:02 AM CDT
Findings from the 2013 Harris Poll EquiTrend study show many luxury brands made gains in brand equity over the past year.
Mar 19, 2013 | 12:08 PM CDT
Aiming to claim a larger portion of the growing Indian beauty market, Japanese beauty company Kosé has teamed with Indian pharma company Elder to create and manufacture products for Indian consumers.
Mar 19, 2013 | 11:58 AM CDT
Hello oral care products are getting a boost from the investment of Tenth Avenue Holdings and other investors ahead of the brand's debut at food, drug and mass outlets in March 2013.
Mar 13, 2013 | 02:07 PM CDT
Focused primarily on health care product innovation and development, the new center is one of four new centers from J&J that are opening around the globe.
Feb 18, 2013 | 12:12 PM CST
The new facility will represent an investment of €50 million by Unilever and its ongoing commitment to the emerging markets in Asia.
Feb 18, 2013 | 12:08 PM CST
Both companies are seeking to further branch out into the North American fragrance market themselves.
Feb 06, 2013 | 01:49 PM CST
By: Fernanda Bonifacio
Brazilian beauty companies are reaching for a greater global grasp, as well as looking to identify the needs and opportunities at home to obtain a greater market share.