Most Popular in:


New in Positioning (page 4 of 24)

Apr 30, 2014 | 01:39 PM CDT

Energizer to Split Its Personal Care, Household Division into Standalones

Upon completion of the separation, Ward Klein, currently Energizer Holdings’ CEO, is expected to serve as executive chairman of the board of standalone personal care. David Hatfield, currently president and CEO of Energizer personal care, is expected to serve as CEO of standalone personal care.

Apr 28, 2014 | 11:51 AM CDT

Avon and Korres Join Forces to Enter Latin America

By: Cristina Kroll

Beauty brands Avon and Korres team up to gain ground in Latin America, while import barriers in other countries seem to be tied to slower growth.

Apr 28, 2014 | 10:51 AM CDT

The Elements That Matter: A Story of Everything Going Right

By: Alisa Marie Beyer

Learn from the example of new beauty brand Purity of Elements.

Apr 11, 2014 | 02:25 PM CDT

Supergoop! Teams with Tennis Superstar Maria Sharapova

This partnership will be a vehicle for Supergoop! to spotlight the brand’s mission to elevate skin cancer awareness, alongside the many skin care and beauty benefits attributed to applying UV protection every single day.

Apr 10, 2014 | 09:59 AM CDT

Shiseido Targets Indonesia for Growth with New Joint Venture

In the Indonesian market, which offers high growth potential, Shiseido will strive to boost sales not only by continuing to foster its Shiseido global brand promoted around the world, but also by stepping up focus on the masstige market.

Apr 01, 2014 | 08:50 AM CDT

Brand Finance Ranks Leading Beauty Brands

L'Oréal, Avon, Pantene, Nivea and Dove make up the world's top five most valuable beauty brands, according to the 2014 ranking by Brand Finance.

Mar 25, 2014 | 08:46 AM CDT

Colgate-Palmolive Issues Policy on No Deforestation

The policy outlines commitments to responsibly source the forest commodities of pulp and paper, palm oil and derivatives, soy and soy oil and beef tallow.

Mar 24, 2014 | 03:02 PM CDT

The Beauty in a Legacy

By: Abby Penning

A family tradition of truffles, botanical oils and beauty has helped build the base for great success for skin care brand Skin&Co Roma.

Mar 24, 2014 | 11:05 AM CDT

L'Oréal and Nestle Move Ahead with Galderma Transaction

The completion of the sale is conditional upon the approval of the sale by the competition authorities.

Mar 20, 2014 | 10:09 AM CDT

Kosé Makes Moves to Expand in India's Beauty Market

Kosé, which recently acquired U.S.-based beauty brand Tarte, Inc., is also making plans to expand into the beauty market of India.