Most Popular in:
New in Positioning (page 4 of 18)
Jul 03, 2013 | 04:32 PM CDT
By: Abby Penning
The 2013 Women's Health Beauty Awards breakfast event featured a panel of social media forerunners discussing how to engage consumers via brand social media outreach in ways that are not only unique and relevant, but also helpful to the brand.
Jun 21, 2013 | 10:00 AM CDT
The new availability of the men's skin care and grooming line in the drug store further expands the collaboration between Alliance Boots and Walgreens.
Jun 20, 2013 | 10:18 AM CDT
According to Maud Pansing, vice president of global beauty for Amway, "Our aim is to lead the charge toward beautifying the direct-selling channel."
Jun 19, 2013 | 10:34 AM CDT
Energizer Personal Care is partnering with a licensing agency to help broaden the reach of three of its most successful brands, including sun care brand Banana Boat and Hawaiian Tropic.
Jun 13, 2013 | 10:12 AM CDT
Euromonitor analyst Oru Mohiuddin looks at Coty's positioning and brands just ahead of its IPO.
May 28, 2013 | 09:33 AM CDT
The beauty company, which attempted to broker a deal to acquire Avon last year, may offer up to 65.7 million shares for its IPO.
May 23, 2013 | 01:12 PM CDT
The new venture will distribute and market Coty's mass/masstige beauty brands in the Brazilian retail channel.
May 23, 2013 | 01:02 PM CDT
The e acquisition of StarAsia provides Coty with an established distribution platform to sell its mass brands in key developing markets in the Southeast Asia region.
May 23, 2013 | 12:56 PM CDT
Through the new deal, H2O Plus products will now also be available at Hong Kong Disneyland Resort, Disneyland Resort Paris and Aulani, a Disney Resort & Spa in Ko Olina, Hawaii.
May 23, 2013 | 12:26 PM CDT
Kline association Donna Barson writes that the home retailer is becoming more aggressive with its presence in the beauty marketplace since its acquisition of the Harmon health and beauty chain in 2002.