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Positioning
New in Positioning (page 4 of 14)
Dec 12, 2012 | 09:57 AM CST
L'Oréal Opens New Hair Color Production Facility in Mexico
With an investment of over $100 million, this second plant in Mexico aims to help secure L'Oréal's strategic position in Latin America.
Dec 12, 2012 | 09:54 AM CST
Avon Makes Moves Toward Cost-cutting
The company has outlined steps to save $400 million by the end of 2015, including reducing its workforce by 1,500 and exiting the South Korea and Vietnam markets.
Dec 12, 2012 | 09:41 AM CST
Kate Somerville Skincare Expands Distribution into Korea
Expanding its international distribution from Australia, New Zealand, Singapore and Malaysia, the luxury skin care brand is partnering with Spruce Korea to expand further into the Asia market.
Dec 03, 2012 | 11:22 AM CST
Targeting Greater Global Sales, Shiseido Launches Clé de Peau Beauté in Russia
The products are now available at Moscow's TSUM, and Shiseido has developed dedicated counters there for the Clé de Peau Beauté brand, which is a top prestige priority for Shiseido.
Dec 03, 2012 | 11:16 AM CST
Obagi Shareholder Voce Capital Seeking to Replace Obagi Board Members
The capital management company is seeking to replace six current board members at Obagi and is also proposing the next annual meeting be moved to February 2013.
Nov 27, 2012 | 11:33 AM CST
Kanebo Lays Out Plan for Global Growth
The Japan-based beauty company is aiming to solidify its presence in its home country while also widening is global reach.
Nov 26, 2012 | 11:39 AM CST
Identifying Geographic Drivers for Discovery
By: Valerie Jacobs
From moisturizing concoctions in Aboriginal communities in Australia, to garlic-infused nail polish in the Caribbean and teen blogs inspiring consumers the world over, trends have become more global and more niche.
Nov 26, 2012 | 11:09 AM CST
Sephora Opens Brick-and-Mortar in Brazil; Plans For 40
By: Fernanda Bonifacio
The growth of the beauty specialty retailer in Brazil shows the continuing importance of the Latin American in the beauty world.
Nov 14, 2012 | 04:28 PM CST
L'Oréal to Launch Subsidiary in Saudi Arabia
The beauty company with partner with the Al Naghi Group to help offer greater reach for the group's products to more Saudi beauty consumers, making a targeted effort to increase its market share in the Middle East.
Oct 26, 2012 | 03:22 PM CDT
Organic Beauty: Hip ... or Just for Hippies?
By: Rick Ruffolo
The full-scale emergence of organic beauty is just beginning to hit its stride, becoming a key growth engine in the beauty marketplace.