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Positioning
New in Positioning (page 5 of 14)
Oct 19, 2012 | 03:27 PM CDT
The Body Shop Expands into Puerto Rico
The Body Shop will open four locations in Sears stores on the island of Puerto Rico.
Oct 11, 2012 | 03:26 PM CDT
Inter Parfums, Burberry Extend Deal to March 2013
To help ensure a smooth transition of Burberry taking back over the beauty and fragrance rights for the brand, Burberry and Inter Parfums have negotiated an extended time period for the transfer.
Oct 03, 2012 | 09:46 AM CDT
Lauder to Debut New Osiao Skin Care Brand for Asian Market
Focusing on "skin light" benefits, the new luxury skin care brand from Estée Lauder offers a variety of SKUs that will target and be available exclusively through Asian markets.
Oct 03, 2012 | 09:40 AM CDT
L'Oréal Hooks Up With Xbox for Beauty Destination on Xbox Live
As more women get involved with the online gaming community, L'Oréal has developed a beauty destination on Xbox Live that will attract these consumers.
Sep 25, 2012 | 09:32 AM CDT
Nest Fragrances Set for Growth with New Investment from Private Equity Firm
Tengram Capital Partners acquired a significant stake in the fragrance company, which features products for the beauty and home industries.
Sep 24, 2012 | 03:42 PM CDT
Nu Skln Lays Out Serious Growth Plan for China
The China division of the global direct selling beauty company announced plans to triple its stores and sales support centers there by 2017 and expand its direct selling coverage and distribution model to generate higher levels of market penetration.
Sep 12, 2012 | 11:09 AM CDT
The Beauty Company Realigns Structure, Adds Employees
The beauty brand managing agency is will focus more on branding and consumer product testing.
Sep 07, 2012 | 09:47 AM CDT
Elizabeth Arden Invests in Red Door Spas
The investment aims "to accelerate the growth of the spa business in parallel with the growth of the Elizabeth Arden brand and the Elizabeth Arden brand repositioning," according to Arden CEO E. Scott Beattie.
Sep 05, 2012 | 09:29 AM CDT
Restructuring Revlon to Cut 250 Jobs
Aiming to create more operation efficiency, the beauty company is shifting focus, with implications in its European, U.S., Canadian and Latin American facilities.
Sep 04, 2012 | 10:24 AM CDT
BoldFace Partners With CVS for Khroma Beauty Brand
CVS will feature an exclusive first look of Khroma Beauty's core collection in more than 2,000 stores highlighted on "Power Wing"-featured merchandisers.