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New in Positioning (page 5 of 18)
May 23, 2013 | 12:12 PM CDT
Formerly called Khroma Beauty, the flagship beauty brand for BoldFace Group will now be known as "Kardashian Beauty." Also, the company is working on a beauty licensing partnership with Pretty Ugly, LLC.
May 10, 2013 | 10:22 AM CDT
Senior Euromonitor analyst Oru Mohiuddin notes, "With a forecast 5.2% CAGR, the Middle East and Africa is set to be the second leading regional market for beauty and personal care over 2012–2017."
May 08, 2013 | 10:39 AM CDT
The move helps sustain Nest Fragrances' international growth and development.
Apr 26, 2013 | 04:51 PM CDT
By: Ada Polla
As a beauty brand owner, marketer or developer, you have to love your brand. But when it’s time for a change, how do you stay on track and be objective?
Apr 26, 2013 | 01:53 PM CDT
By: Cristina Kroll
Growth for beauty brands continues across South America.
Apr 25, 2013 | 11:54 AM CDT
The company also continues to work toward its long-term vision of achieving $5 billion in global annual revenue by 2020.
Apr 25, 2013 | 11:46 AM CDT
The company will look to streamline operations for the Bare Escentuals division, including the strategic closure of selected company-owned stores, for the fiscal year 2013.
Apr 23, 2013 | 08:52 AM CDT
The iconic sun care brand is retiring its Miss Hawaiian Tropic Bikini Contests and is launching an online for a new spokesperson to serve as the face of Hawaiian Tropic.
Apr 22, 2013 | 04:07 PM CDT
A new blog post from Euromonitor discusses the potential realignment of P&G's beauty and personal care division.
Apr 22, 2013 | 02:41 PM CDT
Since 2008, the company has achieved a CO2 reduction of more than one million tonnes from its manufacturing and logistics operations.