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Positioning
New in Positioning (page 5 of 15)
Nov 27, 2012 | 11:33 AM CST
Kanebo Lays Out Plan for Global Growth
The Japan-based beauty company is aiming to solidify its presence in its home country while also widening is global reach.
Nov 26, 2012 | 11:39 AM CST
Identifying Geographic Drivers for Discovery
By: Valerie Jacobs
From moisturizing concoctions in Aboriginal communities in Australia, to garlic-infused nail polish in the Caribbean and teen blogs inspiring consumers the world over, trends have become more global and more niche.
Nov 26, 2012 | 11:09 AM CST
Sephora Opens Brick-and-Mortar in Brazil; Plans For 40
By: Fernanda Bonifacio
The growth of the beauty specialty retailer in Brazil shows the continuing importance of the Latin American in the beauty world.
Nov 14, 2012 | 04:28 PM CST
L'Oréal to Launch Subsidiary in Saudi Arabia
The beauty company with partner with the Al Naghi Group to help offer greater reach for the group's products to more Saudi beauty consumers, making a targeted effort to increase its market share in the Middle East.
Oct 26, 2012 | 03:22 PM CDT
Organic Beauty: Hip ... or Just for Hippies?
By: Rick Ruffolo
The full-scale emergence of organic beauty is just beginning to hit its stride, becoming a key growth engine in the beauty marketplace.
Oct 19, 2012 | 03:27 PM CDT
The Body Shop Expands into Puerto Rico
The Body Shop will open four locations in Sears stores on the island of Puerto Rico.
Oct 11, 2012 | 03:26 PM CDT
Inter Parfums, Burberry Extend Deal to March 2013
To help ensure a smooth transition of Burberry taking back over the beauty and fragrance rights for the brand, Burberry and Inter Parfums have negotiated an extended time period for the transfer.
Oct 03, 2012 | 09:46 AM CDT
Lauder to Debut New Osiao Skin Care Brand for Asian Market
Focusing on "skin light" benefits, the new luxury skin care brand from Estée Lauder offers a variety of SKUs that will target and be available exclusively through Asian markets.
Oct 03, 2012 | 09:40 AM CDT
L'Oréal Hooks Up With Xbox for Beauty Destination on Xbox Live
As more women get involved with the online gaming community, L'Oréal has developed a beauty destination on Xbox Live that will attract these consumers.
Sep 25, 2012 | 09:32 AM CDT
Nest Fragrances Set for Growth with New Investment from Private Equity Firm
Tengram Capital Partners acquired a significant stake in the fragrance company, which features products for the beauty and home industries.