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Positioning

New in Positioning (page 6 of 21)

Jul 29, 2013 | 09:29 AM CDT

Inter Parfums Lands Deal with Agent Provocateur

nter Parfums plans to launch its first fragrance under the Agent Provocateur brand featuring iconic packaging in 2014, and it will take over distribution of selected fragrances within the brand’s perfume portfolio and plans to revitalize the Agent Provocateur signature scent.

Jul 19, 2013 | 10:50 AM CDT

Shiseido Establishes India Subsidiary, Targets Middle Income Consumers

Shiseido’s initial entry into the Indian segment will target the upper masstige bracket with the skin care and makeup brand Za.

Jul 18, 2013 | 11:18 AM CDT

Nu Skin Expands to Five New Provinces in China

The direct selling beauty brand has been authorized by the Chinese Ministry of Commerce to begin direct selling its products in five new Chinese provinces, and also plans to accelerate is infrastructure build up in the country.

Jul 16, 2013 | 07:12 AM CDT

New Ventures, Locations and Facilities, and More Beauty Ingredient News and Launches for Mid July 2013

Discover new launches from Evonik, Natural Sourcing, Botanic Innovations and more, as well as news on the Clariant-Wilmar global amines company, expansions in Asia and Latin America, and more.

Jul 15, 2013 | 11:01 AM CDT

Winners of Awards at HBA Global Expo Recognized by Peers

The winners of beauty industry recognition and awards at the HBA Global beauty and personal care conference and expo are looking to lead with way with new innovations and strategies.

Jul 10, 2013 | 03:47 PM CDT

A Conversation: Aligning Brand Messages with Specialty Categories, Retail Needs

By: Elaine Sauer

In a Q&A with Jurlique’s Rose Fernandez, the excitement behind natural and organic products is discussed, as well as how that kind of product messaging fits into the larger branding picture and into its retail relationships.

Jul 10, 2013 | 03:03 PM CDT

Hair Care on the Verge of a New World Order

By: Rob Walker, Euromonitor International

Hair care saw its best performance in a decade last year, but markets shifts, increased segmentation and niche categories are making the development of growth for hair care a moving target.

Jul 10, 2013 | 02:28 PM CDT

Teaming Up for a Cause

By: Abby Penning

Demonstrating the positive impact of beauty, multiple beauty brands joined together with QVC and CEW for an event that supported the CEW Foundation’s Cancer and Careers charitable organization.

Jul 03, 2013 | 04:32 PM CDT

Best Practices for Social Media Strategy Discussed at Beauty Awards

Social beauty award panelists discuss social media strategy
By: Abby Penning

The 2013 Women's Health Beauty Awards breakfast event featured a panel of social media forerunners discussing how to engage consumers via brand social media outreach in ways that are not only unique and relevant, but also helpful to the brand.

Jun 21, 2013 | 10:00 AM CDT

Boots' No7 Men's Skin Care Products Debut at Walgreens

The new availability of the men's skin care and grooming line in the drug store further expands the collaboration between Alliance Boots and Walgreens.