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Positioning

New in Positioning (page 6 of 24)

Jan 14, 2014 | 10:17 AM CST

New Consulting Business Aims to Bring Beauty to New Markets

The new KCC Consulting, led by beauty industry veteran Kathy Connolly, works to help beauty brands launch successfully in the U.S.

Jan 13, 2014 | 11:37 AM CST

L'Oréal, Magic Holdings Acquisition Deal Moves Toward Completion in China

By adding a major Chinese brand with a unique expertise to its portfolio, the L'Oréal's consumer products division will be able to further accelerate its conquest of new consumers in the strategic Chinese market.

Jan 09, 2014 | 10:23 AM CST

Playing Premium: Predictions for Premium Beauty Trends in 2014

Imogen Matthews Associates predicts trends for the 2014 premium beauty market.

Jan 06, 2014 | 09:13 AM CST

Coty Acquires OPI UK Distributor Lena White

Through this purchase, Coty will directly lead the development of the OPI brand in the U.K.

Dec 31, 2013 | 11:09 AM CST

Revlon to Exit Chinese Market

The exit will mean the elimination of 1,100 jobs, mostly from the company's beauty advisors in China.

Dec 30, 2013 | 11:34 AM CST

Philips Beauty Offers Amsterdam Shoppers More Options with Pop-up

The pop-up store in Amsterdam from Philips Beauty included expert tips, analyses and beauty trials.

Dec 13, 2013 | 11:04 AM CST

The Body Shop Finalizes Brazilian Acquistion

L'Oréal subsidiary The Body Shop completes its acquisition of 51% of Brazil's Emporio Body Store.

Dec 06, 2013 | 02:00 PM CST

The Art and Business of Scent

By: Nicole Urbanowicz

The creation of a fragrance and the packaging, marketing and PR outreach collide in the development of a successful fine fragrance product.

Dec 02, 2013 | 11:14 AM CST

DevaCurl to Expand Via Private Equity Investment

Concurrent with this new investment, Colin Walsh, formerly of Matrix, has been named president of DevaCurl.