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Positioning

New in Positioning (page 6 of 24)

Dec 31, 2013 | 11:09 AM CST

Revlon to Exit Chinese Market

The exit will mean the elimination of 1,100 jobs, mostly from the company's beauty advisors in China.

Dec 30, 2013 | 11:34 AM CST

Philips Beauty Offers Amsterdam Shoppers More Options with Pop-up

The pop-up store in Amsterdam from Philips Beauty included expert tips, analyses and beauty trials.

Dec 13, 2013 | 11:04 AM CST

The Body Shop Finalizes Brazilian Acquistion

L'Oréal subsidiary The Body Shop completes its acquisition of 51% of Brazil's Emporio Body Store.

Dec 06, 2013 | 02:00 PM CST

The Art and Business of Scent

By: Nicole Urbanowicz

The creation of a fragrance and the packaging, marketing and PR outreach collide in the development of a successful fine fragrance product.

Dec 02, 2013 | 11:14 AM CST

DevaCurl to Expand Via Private Equity Investment

Concurrent with this new investment, Colin Walsh, formerly of Matrix, has been named president of DevaCurl.

Nov 22, 2013 | 10:22 AM CST

CEW Looks at the Luxury Landscape

Panelists for CEW's "LVMH: Defining the Luxury Landscape:" Jean-Marc Plisson, Fresh; Terry Darland, LVMH Beauty; and Nicholas Munafo, LVMH Fragrance Brands and Acqua Di Parma
By: Nancy Jefferies

CEW panelists from LVMH and Fresh weight in on the outlook for the luxury beauty market, as well as what the upcoming holidays hold in store for the industry.

Nov 22, 2013 | 09:37 AM CST

Unilever Invests in New Manufacturing Facility in Turkey

The development of the plant will enable the company to significantly increase its production capacity to match its growth ambitions and will produce brands including Dove.

Nov 21, 2013 | 10:15 AM CST

L'Oréal Seeks More Emerging Consumers with New Travel Retail Division

According to L'Oréal, the democratization of travel, especially in emerging countries, has lead to an increased number of travelers and thus consumers who today are searching in this channel for a full selection of products that correspond to their beauty aspirations.

Nov 07, 2013 | 12:12 PM CST

Coty Sets Plans to Broaden Its Business in Africa

Coty has formed a new, wholly owned subsidiary in South Africa in order to direct, manage and fully operate all of its South African business, as well as its business in 13 other African countries.

Oct 25, 2013 | 11:48 AM CDT

Strategy, Passion and Experience: CEW Hosts Estée Lauder's Veronique Gabai-Pinsky

Veronique Gabai-Pinsky, global brand president of The Estée Lauder Companies’ Aramis and Designer Fragrances division, left, with Carlotta Jacobson, president of CEW
By: Nancy Jeffries

CEW welcomed Veronique Gabai-Pinsky, global brand president of The Estée Lauder Companies’ Aramis and Designer Fragrances division, to discuss her work in the fragrance industry, working with licensors and licensees, being passionate for the work, and much more.