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Positioning

New in Positioning (page 6 of 23)

Nov 22, 2013 | 09:37 AM CST

Unilever Invests in New Manufacturing Facility in Turkey

The development of the plant will enable the company to significantly increase its production capacity to match its growth ambitions and will produce brands including Dove.

Nov 21, 2013 | 10:15 AM CST

L'Oréal Seeks More Emerging Consumers with New Travel Retail Division

According to L'Oréal, the democratization of travel, especially in emerging countries, has lead to an increased number of travelers and thus consumers who today are searching in this channel for a full selection of products that correspond to their beauty aspirations.

Nov 07, 2013 | 12:12 PM CST

Coty Sets Plans to Broaden Its Business in Africa

Coty has formed a new, wholly owned subsidiary in South Africa in order to direct, manage and fully operate all of its South African business, as well as its business in 13 other African countries.

Oct 25, 2013 | 11:48 AM CDT

Strategy, Passion and Experience: CEW Hosts Estée Lauder's Veronique Gabai-Pinsky

Veronique Gabai-Pinsky, global brand president of The Estée Lauder Companies’ Aramis and Designer Fragrances division, left, with Carlotta Jacobson, president of CEW
By: Nancy Jeffries

CEW welcomed Veronique Gabai-Pinsky, global brand president of The Estée Lauder Companies’ Aramis and Designer Fragrances division, to discuss her work in the fragrance industry, working with licensors and licensees, being passionate for the work, and much more.

Oct 24, 2013 | 12:00 PM CDT

Shiseido Establishes Joint Venture to Create Shiseido Middle East

The new venture will help the offer a more significant presence in Bahrain, Jordan, Kuwait, Oman, Saudi Arabia, Qatar and UAE.

Oct 09, 2013 | 11:45 AM CDT

Revlon Completes Acquisition of Colomer Group

This acquisition expands Revlon’s geographic scope with approximately 50% of the acquired business’s net sales in Europe, Middle East and Africa, and approximately 40% in the U.S.

Oct 09, 2013 | 11:42 AM CDT

P&G Rededicates Itself to Innovation and Value Creation for Consumers, Shareowners

At its annual meeting, P&G chairman, president and CEO A.G. Lafley laid out plans on the company's efforts for provide even better results for its shareholders and its consumers.

Sep 30, 2013 | 03:46 PM CDT

Teen Vogue, Goldman Sachs Track Millennials' Brand Loyalty

The 2013 Teen Vogue/Goldman Sachs Brand Affinity Index shows millennials' awareness, favorability and word-of-mouth recognition for beauty and apparel brands.

Sep 30, 2013 | 03:02 PM CDT

Unilever Strengthens Its Mobile Marketing Strategy with Brandtone

The new deal will enable Unilever brands to use the power of mobile and big data to build long-term one-to-one relationships with consumers, particularly in emerging markets.

Sep 30, 2013 | 02:59 PM CDT

Marriott Looks to Beauty Products to Help Heighten Guest Experience

A new partnership with Thai beauty brand Thann looks to reinvigorate guests' in-room beauty experiences.