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New in Positioning (page 7 of 24)
Oct 24, 2013 | 12:00 PM CDT
The new venture will help the offer a more significant presence in Bahrain, Jordan, Kuwait, Oman, Saudi Arabia, Qatar and UAE.
Oct 09, 2013 | 11:45 AM CDT
This acquisition expands Revlon’s geographic scope with approximately 50% of the acquired business’s net sales in Europe, Middle East and Africa, and approximately 40% in the U.S.
Oct 09, 2013 | 11:42 AM CDT
At its annual meeting, P&G chairman, president and CEO A.G. Lafley laid out plans on the company's efforts for provide even better results for its shareholders and its consumers.
Sep 30, 2013 | 03:46 PM CDT
The 2013 Teen Vogue/Goldman Sachs Brand Affinity Index shows millennials' awareness, favorability and word-of-mouth recognition for beauty and apparel brands.
Sep 30, 2013 | 03:02 PM CDT
The new deal will enable Unilever brands to use the power of mobile and big data to build long-term one-to-one relationships with consumers, particularly in emerging markets.
Sep 30, 2013 | 02:59 PM CDT
A new partnership with Thai beauty brand Thann looks to reinvigorate guests' in-room beauty experiences.
Sep 23, 2013 | 09:39 AM CDT
By: Nancy Jeffries
According to Heidi Manheimer, CEO of Shiseido Cosmetics America, and Michael Gould, chairman and CEO of Bloomingdale's—who recently spoke at a CEW Newsmaker Forum—relationships between partners, retailers, brands and consumers are what lead to successful business.
Sep 19, 2013 | 09:21 AM CDT
Euromonitor's Rob Walker takes a deep dive into Estée Lauder's super premium beauty growth strategies—and sees indications of much success.
Sep 04, 2013 | 04:51 PM CDT
By: Abby Penning
GCI recently had the chance to interview Paul Block, the new chairman and CEO of Agua de Cheiro, a beauty retailing chain in Brazil, and former chairman and president at Revlon, about what beauty looks like in Brazil right now—and what it might look like for the future.
Sep 04, 2013 | 03:13 PM CDT
CoverGirl and the NFL are teaming up to offer nail care-based products, such as "fanicures" featuring NFL team colors, as part of new collaboration.