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Positioning

New in Positioning (page 7 of 23)

Sep 19, 2013 | 09:21 AM CDT

Estée Lauder Shows Strength in Its Super Premium Strategy

Euromonitor's Rob Walker takes a deep dive into Estée Lauder's super premium beauty growth strategies—and sees indications of much success.

Sep 04, 2013 | 04:51 PM CDT

Beauty in Brazil: A Retail Perspective

By: Abby Penning

GCI recently had the chance to interview Paul Block, the new chairman and CEO of Agua de Cheiro, a beauty retailing chain in Brazil, and former chairman and president at Revlon, about what beauty looks like in Brazil right now—and what it might look like for the future.

Sep 04, 2013 | 03:13 PM CDT

Football Goes Femme with NFL Nail Color Collection from CoverGirl

CoverGirl and the NFL are teaming up to offer nail care-based products, such as "fanicures" featuring NFL team colors, as part of new collaboration.

Aug 29, 2013 | 03:36 PM CDT

P&G Beauty Decreasing Use of DEP, Triclosan

The company is on track to have its products be phthalate- and triclosan-free by 2014.

Aug 29, 2013 | 09:32 AM CDT

Oriflame Restrategizes for a Stronger Future

The Swedish beauty company is making several changes, including creating a new sub-regional structure for the EMEA area.

Aug 28, 2013 | 10:45 AM CDT

Beauty Focus, R&D Investment Important for Future Growth, Says Euromonitor

A video posting featuring Euromonitor senior beauty and personal care research analyst Oru Mohiuddin shows how the growth strategies of the some of the beauty industry's biggest players are stacking up.

Aug 28, 2013 | 10:03 AM CDT

Kline Analyzes L'Oréal's Opportunities in China

With its plan to acquire the Chinese beauty company Magic Holdings, L'Oréal still clearly sees the BRIC mainstay as key to growth. A Kline Blogs post looks at how its past experience in China will inform and influence this move.

Aug 26, 2013 | 04:16 PM CDT

L'Oréal Restarts Production in Argentina

By: Cristina Kroll

The Latin American market continues to be enticing for beauty companies, with moves from multinationals such as L’Oréal and Unilever, as well as alliances and growth from more locally based beauty companies and brands.

Aug 12, 2013 | 01:34 PM CDT

Advanced Skin Measuring Devices Launches in Exclusive with Saks Fifth Avenue

The Ioma Sphere 2, as well as Ioma product lines, are now available exclusively at Saks Fifth Avenue in New York; Beverly Hills and Costa Mesa, California; Houston and San Antonio, Texas; and Tulsa, Oklahoma.

Jul 29, 2013 | 09:29 AM CDT

Inter Parfums Lands Deal with Agent Provocateur

nter Parfums plans to launch its first fragrance under the Agent Provocateur brand featuring iconic packaging in 2014, and it will take over distribution of selected fragrances within the brand’s perfume portfolio and plans to revitalize the Agent Provocateur signature scent.