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Positioning

New in Positioning (page 7 of 21)

Jun 20, 2013 | 10:18 AM CDT

Amway to Reveal Brand Restage for Its Artistry Beauty Brand

According to Maud Pansing, vice president of global beauty for Amway, "Our aim is to lead the charge toward beautifying the direct-selling channel."

Jun 19, 2013 | 10:34 AM CDT

Energizer Looks to Extend Reach of Banana Boat, Hawaiian Tropic, Playtex

Energizer Personal Care is partnering with a licensing agency to help broaden the reach of three of its most successful brands, including sun care brand Banana Boat and Hawaiian Tropic.

Jun 13, 2013 | 10:12 AM CDT

Euromonitor Looks at Coty's Innovation Pipeline, Potential

Euromonitor analyst Oru Mohiuddin looks at Coty's positioning and brands just ahead of its IPO.

May 28, 2013 | 09:33 AM CDT

Coty Looks to Raise More Than $1 Billion with IPO

The beauty company, which attempted to broker a deal to acquire Avon last year, may offer up to 65.7 million shares for its IPO.

May 23, 2013 | 01:12 PM CDT

Coty Enters a Joint Venture with Brazilian Frajo International

The new venture will distribute and market Coty's mass/masstige beauty brands in the Brazilian retail channel.

May 23, 2013 | 01:02 PM CDT

Coty Acquires Beauty Distributor in Southeast Asia

The e acquisition of StarAsia provides Coty with an established distribution platform to sell its mass brands in key developing markets in the Southeast Asia region.

May 23, 2013 | 12:56 PM CDT

H2O Plus Extends Its Deal with Disney

Through the new deal, H2O Plus products will now also be available at Hong Kong Disneyland Resort, Disneyland Resort Paris and Aulani, a Disney Resort & Spa in Ko Olina, Hawaii.

May 23, 2013 | 12:26 PM CDT

Beauty at Bed, Bath & Beyond—Kline Looks at Possible Growth

Kline association Donna Barson writes that the home retailer is becoming more aggressive with its presence in the beauty marketplace since its acquisition of the Harmon health and beauty chain in 2002.

May 23, 2013 | 12:12 PM CDT

BoldFace Group Announces Financial Results, Renames Kardashian Brand

Formerly called Khroma Beauty, the flagship beauty brand for BoldFace Group will now be known as "Kardashian Beauty." Also, the company is working on a beauty licensing partnership with Pretty Ugly, LLC.

May 10, 2013 | 10:22 AM CDT

Euromonitor Examines Beauty Growth in Africa Via L'Oréal Acquisition

Senior Euromonitor analyst Oru Mohiuddin notes, "With a forecast 5.2% CAGR, the Middle East and Africa is set to be the second leading regional market for beauty and personal care over 2012–2017."