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New in Positioning (page 7 of 20)
Apr 26, 2013 | 04:51 PM CDT
By: Ada Polla
As a beauty brand owner, marketer or developer, you have to love your brand. But when it’s time for a change, how do you stay on track and be objective?
Apr 26, 2013 | 01:53 PM CDT
By: Cristina Kroll
Growth for beauty brands continues across South America.
Apr 25, 2013 | 11:54 AM CDT
The company also continues to work toward its long-term vision of achieving $5 billion in global annual revenue by 2020.
Apr 25, 2013 | 11:46 AM CDT
The company will look to streamline operations for the Bare Escentuals division, including the strategic closure of selected company-owned stores, for the fiscal year 2013.
Apr 23, 2013 | 08:52 AM CDT
The iconic sun care brand is retiring its Miss Hawaiian Tropic Bikini Contests and is launching an online for a new spokesperson to serve as the face of Hawaiian Tropic.
Apr 22, 2013 | 04:07 PM CDT
A new blog post from Euromonitor discusses the potential realignment of P&G's beauty and personal care division.
Apr 22, 2013 | 02:41 PM CDT
Since 2008, the company has achieved a CO2 reduction of more than one million tonnes from its manufacturing and logistics operations.
Apr 16, 2013 | 12:43 AM CDT
The acquisition of ICP's brands will extend L'Oréal's knowledge of the market and its reach in Kenya and provide a regional manufacturing base for expanded operations.
Apr 12, 2013 | 01:17 PM CDT
The beauty company laid out its plans for attracting the next generation of Chinese luxury consumers, namely with the introduction of innovations like Clarisonic and Yves Saint Laurent Beauté.
Apr 09, 2013 | 11:50 AM CDT
The ShopperLab of Henkel Ibérica is a new initiative from Henkel that looks at shopper marketing and consumer behavior in-store.