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Positioning
New in Positioning (page 7 of 15)
Jul 25, 2012 | 04:41 PM CDT
Coty Partners With Korean Cosmetic Company for Coty Korea
Aimed at expanding its presence in Korea and Asia overall, the new company will be lead by a Coty exec, and its initial move will be launching the Philosophy beauty brand in the region.
Jul 20, 2012 | 09:44 AM CDT
L’Oréal Sells Cadum Home Care Group to Eau Ecarlate
L’Oréal retains Cadum's namesake baby care brand.
Jul 19, 2012 | 10:48 AM CDT
Mary Kay Business Model Drawing in Younger Representatives
Pushed by the sluggish economy, more young people are turning to direct selling, and Mary Kay reports 36% of its independent businesses are run by Gen Yers.
Jul 16, 2012 | 10:46 AM CDT
Regis Sells Hair Club for Men and Women Brand
The company is selling the hair growth brand to Aderans Co. for $163.5 million.
Jul 09, 2012 | 11:31 AM CDT
Urban Decay Suspends China Plans
According to the beauty brand, multiple considerations, including China's animal testing policies, caused the brand to reconsider expansion into China.
Jun 27, 2012 | 01:24 PM CDT
Mary Kay Expands in India
The direct selling beauty business opens a new office in Ludhiana.
Jun 04, 2012 | 01:59 PM CDT
Oriflame Expansion in Africa
The company has acquired franchisee businesses in Kenya, Tanzania and Uganda.
May 29, 2012 | 11:40 AM CDT
Amway Unveils New Brand Positioning for Artistry
The direct seller also plans on relaunching the beauty brand in Korea, Japan and Thailand with a new line of skin care products.
May 21, 2012 | 04:41 PM CDT
Changes for Beiersdorf's Emerging Markets Execs
Stefan De Loecker is taking over leadership of the Near East region, Patrick Kaminski the Far East region and Ulrich Schmidt that Latin America region.
May 11, 2012 | 09:36 AM CDT
P&G Moving Its Beauty Headquarters to Singapore
Citing its belief that the strongest beauty market growth opportunities lie in Asia, the company is moving the leadership of its beauty division; however, current group president Virginia Drosos is stepping down rather than move.
