Most Popular in:

Positioning

New in Positioning (page 7 of 24)

Nov 07, 2013 | 12:12 PM CST

Coty Sets Plans to Broaden Its Business in Africa

Coty has formed a new, wholly owned subsidiary in South Africa in order to direct, manage and fully operate all of its South African business, as well as its business in 13 other African countries.

Oct 25, 2013 | 11:48 AM CDT

Strategy, Passion and Experience: CEW Hosts Estée Lauder's Veronique Gabai-Pinsky

Veronique Gabai-Pinsky, global brand president of The Estée Lauder Companies’ Aramis and Designer Fragrances division, left, with Carlotta Jacobson, president of CEW
By: Nancy Jeffries

CEW welcomed Veronique Gabai-Pinsky, global brand president of The Estée Lauder Companies’ Aramis and Designer Fragrances division, to discuss her work in the fragrance industry, working with licensors and licensees, being passionate for the work, and much more.

Oct 24, 2013 | 12:00 PM CDT

Shiseido Establishes Joint Venture to Create Shiseido Middle East

The new venture will help the offer a more significant presence in Bahrain, Jordan, Kuwait, Oman, Saudi Arabia, Qatar and UAE.

Oct 09, 2013 | 11:45 AM CDT

Revlon Completes Acquisition of Colomer Group

This acquisition expands Revlon’s geographic scope with approximately 50% of the acquired business’s net sales in Europe, Middle East and Africa, and approximately 40% in the U.S.

Oct 09, 2013 | 11:42 AM CDT

P&G Rededicates Itself to Innovation and Value Creation for Consumers, Shareowners

At its annual meeting, P&G chairman, president and CEO A.G. Lafley laid out plans on the company's efforts for provide even better results for its shareholders and its consumers.

Sep 30, 2013 | 03:46 PM CDT

Teen Vogue, Goldman Sachs Track Millennials' Brand Loyalty

The 2013 Teen Vogue/Goldman Sachs Brand Affinity Index shows millennials' awareness, favorability and word-of-mouth recognition for beauty and apparel brands.

Sep 30, 2013 | 03:02 PM CDT

Unilever Strengthens Its Mobile Marketing Strategy with Brandtone

The new deal will enable Unilever brands to use the power of mobile and big data to build long-term one-to-one relationships with consumers, particularly in emerging markets.

Sep 30, 2013 | 02:59 PM CDT

Marriott Looks to Beauty Products to Help Heighten Guest Experience

A new partnership with Thai beauty brand Thann looks to reinvigorate guests' in-room beauty experiences.

Sep 23, 2013 | 09:39 AM CDT

Real Relationships Power the Beauty Industry

Shiseido Cosmetics America CEO Heidi Manheimer and Bloomingdale's chairman and CEO Michael Gould
By: Nancy Jeffries

According to Heidi Manheimer, CEO of Shiseido Cosmetics America, and Michael Gould, chairman and CEO of Bloomingdale's—who recently spoke at a CEW Newsmaker Forum—relationships between partners, retailers, brands and consumers are what lead to successful business.

Sep 19, 2013 | 09:21 AM CDT

Estée Lauder Shows Strength in Its Super Premium Strategy

Euromonitor's Rob Walker takes a deep dive into Estée Lauder's super premium beauty growth strategies—and sees indications of much success.