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Positioning
New in Positioning (page 7 of 14)
Jun 27, 2012 | 01:24 PM CDT
Mary Kay Expands in India
The direct selling beauty business opens a new office in Ludhiana.
Jun 04, 2012 | 01:59 PM CDT
Oriflame Expansion in Africa
The company has acquired franchisee businesses in Kenya, Tanzania and Uganda.
May 29, 2012 | 11:40 AM CDT
Amway Unveils New Brand Positioning for Artistry
The direct seller also plans on relaunching the beauty brand in Korea, Japan and Thailand with a new line of skin care products.
May 21, 2012 | 04:41 PM CDT
Changes for Beiersdorf's Emerging Markets Execs
Stefan De Loecker is taking over leadership of the Near East region, Patrick Kaminski the Far East region and Ulrich Schmidt that Latin America region.
May 11, 2012 | 09:36 AM CDT
P&G Moving Its Beauty Headquarters to Singapore
Citing its belief that the strongest beauty market growth opportunities lie in Asia, the company is moving the leadership of its beauty division; however, current group president Virginia Drosos is stepping down rather than move.
Apr 06, 2012 | 02:43 PM CDT
Brazil Behind Coty's Avon Bid
By: Abby Penning
Gaining a greater foothold in the South American beauty battleground was a key target in Coty's $10 billion acquisition proposal for Avon, according to the Wall Street Journal.
Apr 02, 2012 | 12:03 PM CDT
Kao to Expand Germany Location to Largest European Site
Kao noted the Darmstadt, Germany, location will be the place where it manages its Goldwell and KMS California hair professional brands, as well as where it houses development activities for the John Frieda and Guhl hair cosmetics brands.
Apr 02, 2012 | 11:59 AM CDT
Coty Announces New Swiss Headquarters Location
To complement the activities of its headquarters location in New York and Paris, the beauty company announced a new cross-divisional location in Geneva.
Apr 02, 2012 | 08:41 AM CDT
Coty Publicly Proposes Acquisition of Avon; Avon Rejects Offer
The public proposal, valued at approximately $10 billion, comes after several attempts by Coty to engage Avon in an acquisition discussion.
Mar 27, 2012 | 10:45 AM CDT
PZ Cussons Challenged by Continuing Problems in Nigeria
The company's beauty brands continue to perform well in Europe. However, to help the company moving forward, it is implementing a new supply chain optimization project in the next 12 months.