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New in Positioning (page 8 of 24)

Sep 30, 2013 | 03:46 PM CDT

Teen Vogue, Goldman Sachs Track Millennials' Brand Loyalty

The 2013 Teen Vogue/Goldman Sachs Brand Affinity Index shows millennials' awareness, favorability and word-of-mouth recognition for beauty and apparel brands.

Sep 30, 2013 | 03:02 PM CDT

Unilever Strengthens Its Mobile Marketing Strategy with Brandtone

The new deal will enable Unilever brands to use the power of mobile and big data to build long-term one-to-one relationships with consumers, particularly in emerging markets.

Sep 30, 2013 | 02:59 PM CDT

Marriott Looks to Beauty Products to Help Heighten Guest Experience

A new partnership with Thai beauty brand Thann looks to reinvigorate guests' in-room beauty experiences.

Sep 23, 2013 | 09:39 AM CDT

Real Relationships Power the Beauty Industry

Shiseido Cosmetics America CEO Heidi Manheimer and Bloomingdale's chairman and CEO Michael Gould
By: Nancy Jeffries

According to Heidi Manheimer, CEO of Shiseido Cosmetics America, and Michael Gould, chairman and CEO of Bloomingdale's—who recently spoke at a CEW Newsmaker Forum—relationships between partners, retailers, brands and consumers are what lead to successful business.

Sep 19, 2013 | 09:21 AM CDT

Estée Lauder Shows Strength in Its Super Premium Strategy

Euromonitor's Rob Walker takes a deep dive into Estée Lauder's super premium beauty growth strategies—and sees indications of much success.

Sep 04, 2013 | 04:51 PM CDT

Beauty in Brazil: A Retail Perspective

By: Abby Penning

GCI recently had the chance to interview Paul Block, the new chairman and CEO of Agua de Cheiro, a beauty retailing chain in Brazil, and former chairman and president at Revlon, about what beauty looks like in Brazil right now—and what it might look like for the future.

Sep 04, 2013 | 03:13 PM CDT

Football Goes Femme with NFL Nail Color Collection from CoverGirl

CoverGirl and the NFL are teaming up to offer nail care-based products, such as "fanicures" featuring NFL team colors, as part of new collaboration.

Aug 29, 2013 | 03:36 PM CDT

P&G Beauty Decreasing Use of DEP, Triclosan

The company is on track to have its products be phthalate- and triclosan-free by 2014.

Aug 29, 2013 | 09:32 AM CDT

Oriflame Restrategizes for a Stronger Future

The Swedish beauty company is making several changes, including creating a new sub-regional structure for the EMEA area.

Aug 28, 2013 | 10:45 AM CDT

Beauty Focus, R&D Investment Important for Future Growth, Says Euromonitor

A video posting featuring Euromonitor senior beauty and personal care research analyst Oru Mohiuddin shows how the growth strategies of the some of the beauty industry's biggest players are stacking up.