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Positioning
New in Positioning (page 8 of 14)
Mar 26, 2012 | 10:52 AM CDT
Shiseido Further Invests in Web Initiatives
The company acquired shares in Starts Publishing, a Japanese publisher that focuses on female-oriented publications and web portals.
Feb 24, 2012 | 11:15 AM CST
P&G Cutting Jobs; Marketing Budget
In an effort to compete more effectively, P&G eliminates jobs, shifts focus of marketing efforts and targets growth in emerging markets; expects $10 billion in savings by 2016.
Feb 02, 2012 | 10:55 AM CST
Elizabeth Arden Records 6% Sales Increase, Raises 2012 Guidance
Global sales of Elizabeth Arden branded products grew by 12% fiscal year-to-date with sales of the skin care and color cosmetic portfolio increasing by 20% and 16%, respectively.
Jan 30, 2012 | 01:53 PM CST
Shiseido to Debut in Tunisia
The company initially plans to introduce products at 10 stores in 2012 and aims to increase its presence to approximately 20 stores by 2014.
Jan 23, 2012 | 08:46 AM CST
Kao Names John Nosek President of Kao USA, Inc.
This appointment reflects the company's strategic move to better integrate Kao's businesses in both North America and Europe.
Jan 17, 2012 | 11:12 AM CST
Neutrogena Signs Mexican Actress as U.S. Brand Ambassador
Sandra Echeverria has signed on with the Johnson & Johnson skin care line as a U.S. brand ambassador, helping the company further its multicultural initiatives.
Jan 17, 2012 | 11:08 AM CST
Mary Kay Posts Strong 2011
The company reports a 15% sales increase in 2011, buoyed by an increase in sales force members.
Jan 09, 2012 | 11:06 AM CST
SkinMedica Acquires Colorescience
With the acquisition, the skin care brand gains a definitive foothold into the physician and spa industry mineral makeup marketplace.
Dec 27, 2011 | 09:31 AM CST
Perfumania Announces Proposed Merger With Parlux
Transaction, valued at approximately $170 million, expected to result in a combined company that delivers better service and a broader range of product to its customers.
Dec 20, 2011 | 10:00 AM CST
L’Oréal Announces Plans for Research and Innovation Center in Rio de Janeiro
The Brazilian-based innovation center will help the company develop products tailored for the Latin America marketplace, as well as products that may be marketed around the world.