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New in Positioning (page 8 of 24)
Sep 04, 2013 | 03:13 PM CDT
CoverGirl and the NFL are teaming up to offer nail care-based products, such as "fanicures" featuring NFL team colors, as part of new collaboration.
Aug 29, 2013 | 03:36 PM CDT
The company is on track to have its products be phthalate- and triclosan-free by 2014.
Aug 29, 2013 | 09:32 AM CDT
The Swedish beauty company is making several changes, including creating a new sub-regional structure for the EMEA area.
Aug 28, 2013 | 10:45 AM CDT
A video posting featuring Euromonitor senior beauty and personal care research analyst Oru Mohiuddin shows how the growth strategies of the some of the beauty industry's biggest players are stacking up.
Aug 28, 2013 | 10:03 AM CDT
With its plan to acquire the Chinese beauty company Magic Holdings, L'Oréal still clearly sees the BRIC mainstay as key to growth. A Kline Blogs post looks at how its past experience in China will inform and influence this move.
Aug 26, 2013 | 04:16 PM CDT
By: Cristina Kroll
The Latin American market continues to be enticing for beauty companies, with moves from multinationals such as L’Oréal and Unilever, as well as alliances and growth from more locally based beauty companies and brands.
Aug 12, 2013 | 01:34 PM CDT
The Ioma Sphere 2, as well as Ioma product lines, are now available exclusively at Saks Fifth Avenue in New York; Beverly Hills and Costa Mesa, California; Houston and San Antonio, Texas; and Tulsa, Oklahoma.
Jul 29, 2013 | 09:29 AM CDT
nter Parfums plans to launch its first fragrance under the Agent Provocateur brand featuring iconic packaging in 2014, and it will take over distribution of selected fragrances within the brand’s perfume portfolio and plans to revitalize the Agent Provocateur signature scent.
Jul 19, 2013 | 10:50 AM CDT
Shiseido’s initial entry into the Indian segment will target the upper masstige bracket with the skin care and makeup brand Za.
Jul 18, 2013 | 11:18 AM CDT
The direct selling beauty brand has been authorized by the Chinese Ministry of Commerce to begin direct selling its products in five new Chinese provinces, and also plans to accelerate is infrastructure build up in the country.