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Positioning
New in Positioning (page 8 of 15)
Apr 06, 2012 | 02:43 PM CDT
Brazil Behind Coty's Avon Bid
By: Abby Penning
Gaining a greater foothold in the South American beauty battleground was a key target in Coty's $10 billion acquisition proposal for Avon, according to the Wall Street Journal.
Apr 02, 2012 | 12:03 PM CDT
Kao to Expand Germany Location to Largest European Site
Kao noted the Darmstadt, Germany, location will be the place where it manages its Goldwell and KMS California hair professional brands, as well as where it houses development activities for the John Frieda and Guhl hair cosmetics brands.
Apr 02, 2012 | 11:59 AM CDT
Coty Announces New Swiss Headquarters Location
To complement the activities of its headquarters location in New York and Paris, the beauty company announced a new cross-divisional location in Geneva.
Apr 02, 2012 | 08:41 AM CDT
Coty Publicly Proposes Acquisition of Avon; Avon Rejects Offer
The public proposal, valued at approximately $10 billion, comes after several attempts by Coty to engage Avon in an acquisition discussion.
Mar 27, 2012 | 10:45 AM CDT
PZ Cussons Challenged by Continuing Problems in Nigeria
The company's beauty brands continue to perform well in Europe. However, to help the company moving forward, it is implementing a new supply chain optimization project in the next 12 months.
Mar 26, 2012 | 10:52 AM CDT
Shiseido Further Invests in Web Initiatives
The company acquired shares in Starts Publishing, a Japanese publisher that focuses on female-oriented publications and web portals.
Feb 24, 2012 | 11:15 AM CST
P&G Cutting Jobs; Marketing Budget
In an effort to compete more effectively, P&G eliminates jobs, shifts focus of marketing efforts and targets growth in emerging markets; expects $10 billion in savings by 2016.
Feb 02, 2012 | 10:55 AM CST
Elizabeth Arden Records 6% Sales Increase, Raises 2012 Guidance
Global sales of Elizabeth Arden branded products grew by 12% fiscal year-to-date with sales of the skin care and color cosmetic portfolio increasing by 20% and 16%, respectively.
Jan 30, 2012 | 01:53 PM CST
Shiseido to Debut in Tunisia
The company initially plans to introduce products at 10 stores in 2012 and aims to increase its presence to approximately 20 stores by 2014.
Jan 23, 2012 | 08:46 AM CST
Kao Names John Nosek President of Kao USA, Inc.
This appointment reflects the company's strategic move to better integrate Kao's businesses in both North America and Europe.
