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New in Positioning (page 9 of 24)
Jul 15, 2013 | 11:01 AM CDT
The winners of beauty industry recognition and awards at the HBA Global beauty and personal care conference and expo are looking to lead with way with new innovations and strategies.
Jul 10, 2013 | 03:47 PM CDT
By: Elaine Sauer
In a Q&A with Jurlique’s Rose Fernandez, the excitement behind natural and organic products is discussed, as well as how that kind of product messaging fits into the larger branding picture and into its retail relationships.
Jul 10, 2013 | 03:03 PM CDT
By: Rob Walker, Euromonitor International
Hair care saw its best performance in a decade last year, but markets shifts, increased segmentation and niche categories are making the development of growth for hair care a moving target.
Jul 10, 2013 | 02:28 PM CDT
By: Abby Penning
Demonstrating the positive impact of beauty, multiple beauty brands joined together with QVC and CEW for an event that supported the CEW Foundation’s Cancer and Careers charitable organization.
Jul 03, 2013 | 04:32 PM CDT
By: Abby Penning
The 2013 Women's Health Beauty Awards breakfast event featured a panel of social media forerunners discussing how to engage consumers via brand social media outreach in ways that are not only unique and relevant, but also helpful to the brand.
Jun 21, 2013 | 10:00 AM CDT
The new availability of the men's skin care and grooming line in the drug store further expands the collaboration between Alliance Boots and Walgreens.
Jun 20, 2013 | 10:18 AM CDT
According to Maud Pansing, vice president of global beauty for Amway, "Our aim is to lead the charge toward beautifying the direct-selling channel."
Jun 19, 2013 | 10:34 AM CDT
Energizer Personal Care is partnering with a licensing agency to help broaden the reach of three of its most successful brands, including sun care brand Banana Boat and Hawaiian Tropic.
Jun 13, 2013 | 10:12 AM CDT
Euromonitor analyst Oru Mohiuddin looks at Coty's positioning and brands just ahead of its IPO.
May 28, 2013 | 09:33 AM CDT
The beauty company, which attempted to broker a deal to acquire Avon last year, may offer up to 65.7 million shares for its IPO.