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Positioning

New in Positioning (page 9 of 21)

Apr 09, 2013 | 11:50 AM CDT

ShopperLab Debuts at Henkel Ibérica

The ShopperLab of Henkel Ibérica is a new initiative from Henkel that looks at shopper marketing and consumer behavior in-store.

Apr 01, 2013 | 04:49 PM CDT

New Asia Joint Venture for Pola Orbis' H2O Plus

H2O Plus creates a new venture with Asia Development Enterprise Co. to expand its reach in China and other Asian countries.

Apr 01, 2013 | 04:41 PM CDT

Sebastian Professional, Fashion Designer Mara Hoffman Team Up

Hair care and fashion come together for a new gift set from hair care brand Sebastian Professional.

Mar 27, 2013 | 10:16 AM CDT

Euromonitor Sees Divergence in Beauty, Personal Care

Oru Mohiuddin, senior company analyst at Euromonitor, says, “Beauty and personal care companies have been releasing their results from 2012, and a dichotomy in marketing schemes is becoming increasingly clear.”

Mar 27, 2013 | 10:11 AM CDT

Gillette Recruits Women to Encourage Male Body Hair Styling

P&G's Gillette partnered with Kate Upton, Hannah Simone and Genesis Rodriguez to promote an integrated marketing campaign for the male-oriented brand.

Mar 25, 2013 | 10:13 AM CDT

Mineral Fusion On Board at Ulta

The mineral-focused beauty brand is appearing on Ulta shelves beginning in March 2013.

Mar 20, 2013 | 11:10 AM CDT

Fierce Competition in Mass Beauty in 2012 Shows Where Brands Shine, Lack

A blog post from Kline & Company focuses on the challenges and opportunities in the mass beauty category, one of the most competitive in the industry.

Mar 20, 2013 | 11:02 AM CDT

MAC, Neutrogena Among Harris Interactive's Brands of the Year

Findings from the 2013 Harris Poll EquiTrend study show many luxury brands made gains in brand equity over the past year.

Mar 19, 2013 | 12:08 PM CDT

Japanese, Indian Companies Team Up for Expansion in India's Beauty Market

Aiming to claim a larger portion of the growing Indian beauty market, Japanese beauty company Kosé has teamed with Indian pharma company Elder to create and manufacture products for Indian consumers.

Mar 19, 2013 | 11:58 AM CDT

Oral Care Brand Hello Receives Strategic Investment

Hello oral care products are getting a boost from the investment of Tenth Avenue Holdings and other investors ahead of the brand's debut at food, drug and mass outlets in March 2013.