It's 2015, So of Course There's a Social Influencer Talent Agency

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The&Collective has launched an influencer marketing agency to connect brands with social influencers who have gained significant traction on platforms such as YouTube, Facebook, Twitter and Instagram. According to a report from PR Week, the firm is working with Unilever's Secret and Dove brands.

Further reading: Who Should Own Brands' Social Media?  

In The&Collective's own words: "We partner brands with up-and-coming and established digital influencers, offering new avenues for brands to grow advocacy, build loyalty and promote products."

Previously: Overcoming Social Media's Steep Learning Curve

The company will help digital influencers with "management of brand relationships," according to the company. It adds, "Unlike a traditional ‘talent management’ operation, we are not a middleman, we are the catalyst for content creation and manage all projects from start to finish."

 

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