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Aug 31, 2010 | 04:29 PM CDT
The Perfect Marriage
By: Leslie Benson
Collaborating with a celebrity makeup artist allows brand further insight into the fashion industry and deeper connections with consumers.
Aug 31, 2010 | 04:16 PM CDT
From Fiction to Fact—Ideas Build Beauty Business
By: Abby Penning
Votre Vu, a small, direct-selling beauty business, is leveraging its founders’ unique backgrounds and experiences, as well as elements of fun and infotainment to build success.
Aug 31, 2010 | 04:12 PM CDT
Long Live the Trend
By: Jeff Falk
Putting a spin on making a distinction between a fad and a trend—and strategizing on the longer-lived trend.
Aug 31, 2010 | 04:07 PM CDT
Expanded Market Reach; Updated Formula Call for New Packaging Approach
By: Bob Scherer
To introduce a product line to new markets, formula updates need to be in line with current trends and packaging changes made to reflect the new formula.
Aug 31, 2010 | 04:02 PM CDT
Now You See It, Now You Don’t
By: Rob Murphy
How to best leverage the pop-up retail trend for your brand.
Aug 31, 2010 | 11:53 AM CDT
The Age of Antiaging—A 360-degree View
By: Alisa Marie Beyer
An exclusive look into how women view antiaging and what it means to your brand.
Aug 12, 2010 | 10:53 AM CDT
HBA Announces "Insights from the Top" Panel
Panel will reveal foreseeable issues and viable opportunities that will help create and shape the future of the beauty industry.
Aug 11, 2010 | 03:28 PM CDT
The Future Of Beauty: Redefining the Conversation
By: Marta Cammarano, Mariangela Gisonda, Jennifer …
What will the beauty industry be like 10 years from now? The 2010 graduating class of the Master of Professional Studies (MPS) degree program in Cosmetics and Fragrance Marketing and Management at the Fashion Institute of Technology (FIT) forecasted beauty in 2020 when they showcased their final projects at the 10th Anniversary Capstone presentation and reception, May 19, 2010. This is the first of four papers presented at GCImagazine.com. The event recap is available both online and in the Added Value section of GCI’s August issue.
Aug 05, 2010 | 11:52 AM CDT
Sephora Launches 'Beauty to Go' Mobile Shopping Experience
Retailer finds consumers increasingly accessing its site from smartphones; unique functionality of Sephora iPhone app designed to redefine shopping at Sephora, providing personalized recommendations.
Aug 03, 2010 | 03:35 PM CDT
The Crossover
By: Jeff Falk
The crossover between marketing and R&D is imperative for the type of success brand owners can hang their hats on, and we all must seek new opportunities for marketing and R&D collaborations.