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Mar 04, 2010 | 08:49 AM CST
OPI Launches Virtual Tester
iPhone app allows consumers to search brand's nail color offerings and match skin tone and apparel.
Mar 03, 2010 | 02:06 PM CST
Understanding Fragrance in Personal Care
By: Wen Schroeder
The connection to scent is strong, direct and emotional. The implications for fragrance use in products are vast.
Mar 03, 2010 | 12:47 PM CST
Natural Opportunities in Mass Retail
By: Lisa Doyle
As natural and organic products become more mainstream, mass-market retailers find creative ways to assimilate these goods onto their beauty care shelf space.
Mar 03, 2010 | 12:43 PM CST
The Real Appeal of Naturals
By: Giles Bovill
During a tough economic time for fragrance, the opportunity to leverage the appeal of naturals remains.
Mar 03, 2010 | 12:38 PM CST
Polling: It’s Not Just for the Primaries
By: Alisa Marie Beyer
Taking the time to poll your target consumers will not only give you insight into the who, what and why of the consumers, it will also help illuminate the “how” to capture their loyalty.
Mar 03, 2010 | 11:57 AM CST
And the Winner is …
By: Alisa Marie Beyer
Beauty awards come in many forms and are awarded by many different groups. But one thing they all have in common: They are great exposure for your brand.
Mar 03, 2010 | 11:41 AM CST
Skin Imaging
By: Steve Herman
The ability to produce before-and-after images with modern skin imaging tools is a tremendous marketing tool, and, in use on a cosmetic counter, certainly motivates the sales of treatment regimens.
Mar 03, 2010 | 10:21 AM CST
Cosmoprof Announces Private Label Session
Panel to explore how to build a successful private label brand.
Mar 02, 2010 | 10:21 AM CST
Overcoming the Sustainability Marketing Conundrum
By: Organic Monitor
The days of choosing options from a "green buffet" are over as consumers becoming increasingly knowledgeable about social and ecological issues.
Feb 26, 2010 | 02:29 PM CST
Lauder Establishes Corporate Marketing Center of Excellence
Georgia Garinois-Melenikiotou to lead new team as senior vice president, corporate marketing.