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The Claim Game

By: Alisa Marie Beyer
Posted: December 6, 2010, from the December 2010 issue of GCI Magazine.

page 5 of 5

Alisa Marie Beyer is the founder and creative director of The Benchmarking Company (TBC), a global beauty consulting firm offering business, strategy, consumer intelligence and branding. As publishers of the “must-read” Pink Report and WomenTrends, TBC keeps its fingers on the pulse of the industry and offers unparalleled consumer insights and intelligence. E-mail: alisa@benchmarkingco.com; www.benchmarkingco.com