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Procter & Gamble announced Jennifer Lopez as a global ambassador for its Gillette brand, becoming the first-ever "Venus Goddess." Lopez will star in all elements of brand's 2011 holistic marketing campaign, supporting the total brand portfolio, that includes TV and print advertising, public relations, digital, social media and in-store communications. The campaign also includes Lopez's exclusive remake of the iconic Venus song, plus the launch of a new philanthropic effort dedicated to empowering women through education: the Venus Goddess Fund for Education.
"Jennifer is a Venus Goddess in every sense of the word. Our brand celebrates the multi-dimensionality of women, and no one embodies that more than her," says Sonia Fife, general manager, global Venus, P&G Beauty. "You're not just a goddess in the big moments in life, but in the little ones, too. Jennifer shared much of her personal experience as part of this campaign, and she's every bit a goddess relaxing at home with her children, or performing on-stage, showing off those rock star legs."
Adds Lopez, "Music is one of my great passions, so being able to record a remake of the iconic Venus song was a really special part of this campaign. I love that I could express my own passion and creativity, and hopefully inspire other women to do the same ... whatever it is they love doing."