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Entertainer Nicole Scherzinger has partnered with P&G hair care brand Herbal Essences as its new global brand ambassador. “I’ve always loved changing and evolving my style in my career, and playing with new and different hair styles has been a great creative outlet for me,” said Scherzinger. “I’m honored to partner with Herbal Essences, because it’s a brand I like and admire for its celebration of self expression and for encouraging women like me to have fun with their look.”
“We’re thrilled to welcome Nicole to our Herbal Essences family,” said Kevin Crociata, marketing director, Herbal Essences. “Her sense of self and her zest for life is a terrific fit with the spirit of the Herbal Essences brand.”
In her new role as the global Herbal Essences brand ambassador, Scherzinger will be featured in TV and print advertising, as well as on digital properties. The new advertising creative starring Scherzinger is scheduled to debut in July 2012.