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TheKnot.com Founder Launches TheBlush.com
Posted: June 25, 2012
XO Group Inc., a global media and technology company and founder of TheKnot.com, announced the launch of TheBlush.com, a new women's and lifestyle site focusing on beauty, fashion and career. With an existing audience of 10 million-plus women across the XO Group family of brands, TheBlush.com will provide inspiration, advice and deals on all things beauty, style and life.
"Whether they're planning a wedding, setting up their homes or preparing for a new baby, beauty and fashion remain top-of-mind for our massive audience of women aged 18 to 34," said Carley Roney, co-founder of XO Group Inc. "With the launch of TheBlush.com, our community of 10 million-plus women will now have a daily destination to feed their beauty, fashion and career fix—top searched-for topics across all of our brands—and the site will serve as an additional opportunity for our partners to target this engaged and active audience."
Features of TheBlush.com include thousands of beauty and fashion finds; behind-the-scenes style inspiration; exclusive expert and celebrity interviews; and beauty and style giveaways.
"Whether its hunting down the best beauty products or translating runway looks into actual wearable trends, TheBlush.com will provide young women with a much-needed daily destination that helps them realistically put their best look forward every day—after all, we know how busy they are," added Ysolt Usigan, site director of TheBlush.com.