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Marketing Matters: Why She Won’t Buy Naturals ...
By: Alisa Marie Beyer
Posted: March 5, 2008, from the March 2008 issue of GCI Magazine.
page 5 of 5Alisa Marie Beyer is CEO of The Benchmarking Company (TBC), a research and branding firm focused exclusively on the beauty industry. TBC’s women-only, permission-based Pink Panel provides beauty consumer data for the award-winning Pink Report, the quarterly research report that reveals what consumers of female beauty products want, what they’ll buy and why. E-mail: firstname.lastname@example.org; www.benchmarkingco.com