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L'Oreal Paris announced actress Lea Michele as the brand's newest ambassador. "Lea is undeniably one of the most gifted and accomplished women of her generation and a role model to young women everywhere. We are so honored to welcome her as a member of the L'Oreal Paris family. A beautiful woman inside and out, Lea truly exemplifies our brand philosophy 'Because You're Worth It,'" says Karen T. Fondu, president of L'Oreal Paris USA.
"I am thrilled that Lea joins our roster of amazing spokespersons. In just a few years, her incredible talent has made her one of the most popular young actresses in a TV series. Lea is committed, genuine, fun with an inspiring sense of style, in total resonance with the brand's values," says Cyril Chapuy, L'Oreal Paris global brand president.
"Growing up on stage, I was introduced to makeup at a young age and I will never forget the first time I tried on a L'Oreal Paris iconic lipstick –it was instant glamour and I've been hooked ever since! I've been a fan of L'Oreal Paris' products for years, but it wasn't until I was a bit older that I fully understood the brand's message of a woman's worth, which I wholeheartedly agree with. L'Oreal Paris encourages women to embrace their beauty and celebrate their self worth. I feel very honored to be working with L'Oreal Paris to help spread that message to young women," says Michele.
Lea Michele will debut in TV and print advertising campaigns for the leading global beauty brand beginning in the United States in early 2013.